email Archives

5G as a technology disruptor: the end of free Wi-Fi as a marketing tool?

August 22, 2019

Free wi-fi has often been used as a marketing tool to entice people into making larger purchases. But will the advent of ultra-fast 5G make these offers defunct? Liz Ince, Managing Consultant, analyses the implications of 5G on marketing tools.

The State Of Work: Apps taking greater role in daily B2B tasks

August 19, 2019

Nearly two-thirds (64%) of workers spend at least 30 minutes per day switching between apps, with ‘streamlined information’ key to effeciant meetings and emails within business-to-business firms, according to new research.

Preparing for the festive frenzy: 77% of marketers already prepering for Christmas retail rush

August 13, 2019

As 77% of marketers are now preparing for peak shopping season later this year, retailers are expecting an average 25% improvement on 2018 Black Friday revenue, rising to 28.6% for the holiday shopping season as a whole, according to new US and UK-based research.

Over half of UK staff ‘do not have essential digital skills’

August 12, 2019

Employers struggle to fill about one-third of vacancies due to a lack of the right digital skills amongst applicants, according to new research.

Two thirds of UK adults worried artificial intelligence will take people’s jobs

August 8, 2019

Artificial intelligence (AI) think tank Fountech.ai has commissioned an independent survey among more than 2,000 UK adults to uncover the nation’s sentiments towards AI technologies.

In-house marketing ‘costing firms lost productivity and creativity’

August 6, 2019

Marketers are taking back control of their digital marketing by bringing it in-house, but this is coming at a cost of lost productivity and creativity, according to a new report.

Top tips: Debunking three AI marketing myths

July 31, 2019

Despite there being so much hype about AI, just 27% of marketers are actually using AI in their jobs. Parry Malm, CEO and co-founder of Phrasee, myth-busts AI misconceptions with practical examples of how AI can help them do their jobs better and faster.