The retailers that consumers love are not always the retailers they buy from. New research from Rapid Campaign shows that promotions really do affect consumer behaviour.This infographic explains what kinds of promotions to use to turn brand love into sales.
Save The Children has launched a new quiz that puts the reader in the situations faced by deprived children across the world.
Young UK consumers are more likely to engage with promotions on retailer websites rather than Twitter and Facebook, according to new research.
The rise of Glassdoor, a website that lets employees post anonymous reviews of how companies treat staff, has turned industrial relations on its head. Richard Harrison, UK Managing Director of Reputation.com looks into the new phenomenon and how companies can manage negative reviews online.
Burger King is trialing a UK delivery service for the first time, although initially only in a limited number of postcodes.
Retailer promotions are directly impacting the buying habits of 60% of UK consumers, according to new research.
With the Six Nations tournament well underway and the World Cup coming later this year, new research reveals that over half of rugby fans (52%) multi-task on their smartphones when they watch rugby at home on the TV and this ‘second-screening’ is not just a sofa habit, with 44% of fans also multi-tasking at the … [Read more…]
Despite warnings over a holiday blizzard of marketing messages or a consumer backlash against over-eager inbox advertisers, the Christmas period was actually a strong time for email marketing, according to new data.
More than half of all email (54%) in the UK is opened on an Apple device, and only 8% is opened on an Android according to new data.
A tribunal has stated that the sharing of intelligence by UK agency GCHQ was against the law.