Charlie Merrells, Chief Strategy Officer at Amazon agency Molzi, weighs up the pros and cons of Amazon and Google SEO and discusses how to “beat” Amazon SEO when the e-commerce space is more competitive than ever.
Lockdown may have encouraged more consumers to support businesses closer to home, yet, new findings suggest that this isn’t likely to be top of mind when it comes to buying habits this Christmas. Just 15% of UK shoppers plan on basing their purchase decision on wanting to support local shops over larger chains.
Clothing brand Mint Velvet has appointed London organic and paid performance search marketing agency Avenue Digital to take over its Paid Search remit in the UK, following a competitive pitch process.
Brands are planning to invest more heavily into their ecommerce strategies across the key UK grocery retailers this festive season, despite lingering concerns over digital investment strategies, according to new research.
The first ever virtual freshers’ week fair is being piloted at eight leading universities next week, letting big brands get themselves in front of the hard-to-reach student audience as their participation in ‘The Digital Welcome’.
Twinings, McCain and Mars are among the top FMCG product innovators in the UK, with Brits proving they are more adventurous in sampling brand new products than the rest of Europe, according to new research.
51% of holiday shoppers plan to shop with local businesses during the 2020 holiday period, with 48% turning to marketplaces for inspiration.
Tesco is to start trialling home deliveries by drone, dispatching smaller grocery items to customers within 30 minutes of ordering.
Despite the turbulent situation, UK confidence in organisations such as banks, credit card providers, building societies etc remains stable, but Brits also want more personalised services to better meet their changing financial needs, according to a new study.
The UK leads the way in omnichannel marketing, with UK retailers scoring 31% against key success metrics compared to the global benchmark of just 18%, according to new research.