Walmart buys majority stake in India’s Flipkart for $16bn
Walmart is buying 77% stake of Flipkart, worth $16bn, eventually wanting the Indian online retail giant to become a publicly-listed subsidiary.
ecommerce
How custom metrics can help you build an omnichannel reporting strategy
According to a recent survey, 62% of Chief Marketing Officers have reported to have pulled back on their Facebook and Google advertising due to false metrics. Declan Kennedy, CEO at StitcherAds, shares simple ways that every brand can adopt in order to improve their marketing efforts.
Seeking shopping inspiration: the new path for ecommerce
Digital commerce will never realise its full potential by only catering to explicit intent. Marketers must remember that shopping isn’t just about ticking items off a list. It’s also about inspiration, and that’s something digital commerce just isn’t great at – yet. Apu Gupta, CEO of Curalate examines how brands can use visual content to … [Read more…]
Third of digital marketers ‘losing sleep‘ over competition from Amazon
Over a third (32%) of digital marketers admit to losing sleep due to fears about how the competition from Amazon will impact their business over the next 18 months, according to a survey.
Brands tripling spend on Amazon ads to reach intent-driven shoppers
Brands are showing increasing interest in buying search ads on Amazon, with spend growing nearly 3 times between the 3rd quarter of 2017 and the first quarter of 2018, according to new research.
Amazon sales grow 43% as Prime members rise by 100m
Amazon has seen a huge 43% rise in first quarter sales to $51bn, as investors grow more confident about the ecommerce giant’s new businesses including subscription services, advertising and cloud computing.
The future of ecommerce: what it means for your business [INFOGRAPHIC]
This infographic from GoPeople shows existing and upcoming trends in e-commerce, the buying behaviour and preferences among digital shoppers, and how things will pan out for your e-commerce business.
Ecommerce trends: Social media and visual content ‘to dominate online marketplaces’
Visual content in the shopping experience produces a 111% conversion lift and 180% revenue per visitor (RPV) lift for best-in-class brands and retailers, according to new research.
Shopping cart abandonment: a heart-breaking reality of today’s ecommerce industry
Shopping cart abandonment is major concern of most ecommerce business owners. This infographic showcases some real facts around shopping cart abandonment and some reasons and dos and don’ts to recover.
The ghosts of retail past, present and future
In the wake of the news about stores are opening on UK High Streets at their lowest rate in seven years Craig Summers, UK Managing Director, Manhattan Associates discusses the evolution of the high street and what might be next.