ecommerce
Top tips: How companies can create data-driven customer experiences that feel personal
A recent survey indicated that only 40% of personalised marketing messages actually feel personal to the recipient. Geri Tuneva, Director of Demand Generation at Qubit, discusses how personalisation can be deployed effectively to make the most out of personalisation techniques, providing insight into techniques that make this possible and siting their work with Mothercare as … [Read more…]