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ecommerce

Guest comment: How the luxury sector should prepare for Covid-19

March 20, 2020

With reports of store closures on the rise, and many countries on lockdown, luxury retailers need to make sure they’re running as an effective omni-channel business. Shalina Ganatra, Senior Consultant UK at Wunderman Thompson Commerce, looks at what the luxury sector can do to prepare itself for the impact of Covid-19.

E-commerce brands, ecommerce, retail, UK

Traditional advertising ‘remains more effective than social influencer strategies’ in driving online conversions

March 20, 2020
Traditional advertising ‘remains more effective than social influencer strategies’ in driving online conversions
Traditional advertising ‘remains more effective than social influencer strategies’ in driving online conversions

Despite the rising popularity of influencer marketing as a sales channel by retailers and brands – with spend on influencer marketing growing 83% year-on-year in 2019, according to new research.

Ads, Content, Social advertising, analytics, brands, demographics, ecommerce

Ikea sells on Alibaba for first time

March 18, 2020
Ikea sells on Alibaba for first time
Ikea sells on Alibaba for first time

Ikea has started selling its products on Alibaba’s Chinese e-commerce platform Tmall, as the furniture retail giant looks to expand in Asia online.

E-commerce brands, China, ecommerce, retail, UK

Top tips: Engaging your next generation of customers, now

March 18, 2020
Top tips: Engaging your next generation of customers, now
Top tips: Engaging your next generation of customers, now

As more young people want to shop online, savvy retailers are investing in ways to accommodate and engage with young people, nurturing them for the future. Randa Bennett, founder of VeeLoop talks about how retailers can engage these young people responsibly.

E-commerce brands, content, ecommerce, games, technology

Fighting fake reviews: 72% of consumers want ‘GDPR-like’ fines

March 9, 2020

Almost three quarters (72%) of consumers feel the retail sector needs a new set of standards to combat fake reviews, according to new research.

E-commerce Australia, brands, content, digital marketing, ecommerce

Ex Ikea VP launches next gen AR start-up London Dynamics

February 28, 2020
Ex Ikea VP launches next gen AR start-up London Dynamics
Ex Ikea VP launches next gen AR start-up London Dynamics

Michael Valdsgaard, former head of digital transformation at IKEA, has used his keynote speech at Retail Without Borders to launch his latest venture: a high-tech immersive commerce solution provider, London Dynamics.

E-commerce, Mobile brands, demographics, ecommerce, global, marketing

Online reviews: 42% think brand censorship ‘endangers free speech’

February 28, 2020
Online reviews: 42% think brand censorship ‘endangers free speech’
Online reviews: 42% think brand censorship ‘endangers free speech’

There is a high rate of distrust among UK consumers when it comes to brands removing or censoring legitimate consumer reviews across the internet, with four-in-ten (42%) saying they are very concerned about their freedom of speech, according to new research.

Ads, E-commerce brands, ecommerce, France, global, UK

Brands focused on customer experience ‘3 times more likely to exceed business goals’

February 27, 2020
Brands focused on customer experience ‘3 times more likely to exceed business goals’
Brands focused on customer experience ‘3 times more likely to exceed business goals’

Focusing on customer experience directly leads to higher business growth, according to new research.

Ads advertising, brands, digital trends, ecommerce, Europe

Go Grocery: Amazon Go expands to full size supermarkets in US

February 25, 2020

Amazon has launched its first Amazon-branded supermarket called Go Grocery, located in the online retail giant’s home city of Seattle.

E-commerce Amazon, brands, ecommerce, retail, technology

Payment Pain Points: a fraction is too much friction for shoppers

February 24, 2020
Payment Pain Points: a fraction is too much friction for shoppers
Payment Pain Points: a fraction is too much friction for shoppers

With demand for friction free payment transactions, such as contactless payments, using cards and digital wallet, predicted to grow by 300% globally over the next five years, retailers need to diversify and reimagine the traditional point of payment in-store and online, according to a new report.

E-commerce Amazon, Apple, ecommerce, global, retail
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