When the lockdown lifts: What are people most looking forward to?
The pub and nights out with friends currently top the list of most anticipated events when the lockdown lifts, followed by live events and beauty therapy, according to new research.
ecommerce
Nearly half of ecommerce searches on Google now drive no clicks at all- study
Nearly half of all ecommerce-related searches on Google never result in consumers clicking through to a retail or other website according to a new study.
UK retail sales plummet but ecommerce hits record market share- ONS
Ecommerce spending as a proportion of all retail sales reached a record high for the second month running in the UK in April, at 30.7%, as locked-down Brits shift their spend online.
Luxury shopping and COVID-19: 1 in 4 people have delayed expensive purchases
A quarter of all global consumers have delayed the purchase of luxury items due to the COVID-19 pandemic, according to new research.
Customers in control: The rise of self-service eCommerce
The lockdown has prompted the rise of ‘self-service eCommerce’ as shoppers are finding ways to buy and connect with brands that they would not have considered before. Rob Delijani, Senior Director at BounceX looks at how retailers and brands can make the most of this emerging trend and marketing opportunity.
Aldi teams up with Deliveroo for home delivery trial
Aldi has announced the trial of a partnership with Deliveroo, to offer home delivery of its goods in Nottingham.
Online toys and games retailers see revenues quadruple during lockdown
The research, from Fresh Relevance, indicates that the toys and games online retail sector has seen revenues quadruple during lockdown, whilst the gifts sector, tobacco and vaping, food and drink, books and film, and the home and garden categories all experiencing double normal revenue. The findings, taken from a sample of 278 businesses within Fresh … [Read more…]
Campaign of the week: Ikea assembles playforts for locked down families
Ikea’s newest social media campaign for the quarantine era helps families turn lockdown into adventures buy turning the retailers furniture in makeshift tents and castles for playtime.
Online retails sales soar to ten year high as lockdown redefines shopping behaviour
Following the UK’s first full month under lockdown, April’s online retail sales results have signalled a seismic shift in purchasing patterns, according to new research.
B2B food services firm Dunster’s Farm switches to consumer delivery business in just 2 weeks
Family-run food services business, Dunster’s Farm, was quick to jump to the aid of struggling consumers following the lockdown announcement, overhauling and converting its b2b food services business into a consumer food-to-door delivery service in just 14 days.