digital marketing Archives

Mergers and Acquisitions: private groups lead way despite huge Publicis aquisition

July 19, 2019

M&A activity in the marketing sector in the first half of 2019 was largely driven by private equity (PE) investment, with many of the traditional network acquirers absent from the list of most active buyers.

Global mobile ad trends: 9 in 10 UK users find targeted marketing messages annoying

July 10, 2019

Over half (52%) of consumers globally agree that intrusive or irrelevant mobile marketing messages give them a poor opinion of the app or website that hosts them, according to new research.

Click and Collect Cars? 27% of Brits would buy car online without test drive

July 5, 2019

Over a quarter of Brits would be happy to buy a car online, having never seen the vehicle in person, according to new research.

Amazon’s Alexa Cup: Voice app Say It Now named top new skill in Europe

July 4, 2019

Amazon’s annual European Alexa Cup has resulted in Say it Now awarded to top prize for best new skill on the smart speaker.

Case study: Orlebar Brown boosts customer lifetime value with personalisation

June 5, 2019

Premium tailored mens swimwear retailer Orlebar Brown transformed its digital marketing in less than 6 months with Emarsys Marketing to put customers at the centre of the brand experience. This case study looks at how the brand built intimacy at scale leading to a substantial increase in overall customer life-time value.

Guest comment: What Amazon needs to succeed in the real world is real people

May 30, 2019

With Amazon increasingly expanding its presence in the physical world, James Rix, CEO of 21st Century marketing agency group Crowdify has some advice for Jeff Bezos.

8 Tips for generating leads through Facebook

May 22, 2019

Generating leads through Facebook is a sure-fire way to increase sales and show off your social media skills to your managers. Here, digital marketing agency – Hallam, looks at the 8 ways in which you can boost your lead generation expertise through Facebook.

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