Study: Mixing email and display ads ‘boosts consumer recall’
A combination of display and email advertising improves advertising recall by 13%, when compared with display advertising alone, according to new research.
digital marketing
Top tips: Designing and branding SharePoint sites
Microsoft SharePoint is an extremely popular platform for intranets and it is becoming more frequently used for public facing (digital marketing) sites as well. Ed Lloyd-Williams, Creative Director at cscape, looks at how to get the most out of branded SharePoint platforms.
Top tips: Checking in’ to Check-out – Multi-Channel Marketing on the Move
As mobile web usage grows ever more popular, how can brands capitalize for consumer’s growing hunger for productivity, information and entertainment on the move? James Luty, from digital marketing agency Coolpink offers 4 key tips on getting the most out of mobile marketing.
Top tips: Checking in' to Check-out – Multi-Channel Marketing on the Move
As mobile web usage grows ever more popular, how can brands capitalize for consumer’s growing hunger for productivity, information and entertainment on the move? James Luty, from digital marketing agency Coolpink offers 4 key tips on getting the most out of mobile marketing.
New Media Age shuts print edition- goes online only
Centaur Media is shutting down the print edition of New Media Age – the market leading weekly magazine for the UK digital marketing industry.
McDonald’s first brand to use eBay homepage takeover slot
McDonald’s will be the first brand to utilise eBay’s new Premium Homepage Takeover ad format, giving the fast-food giant 100% advertising share.
White paper: Digital channel integration
As the number of digital channels grow, how can agencies create a cohesive cross platform campaign for their clients? Digital marketing agency bigmouthmedia and its sister agency LBi today released their joint white paper “Blending: digital channel integration – when 1 + 1 is more than 2”.
Stream:20 expands into Europe with German office
Digital marketing consultancy Stream:20 has opened a new office in Munich, Germany, which will operate alongside their London headquarters in the City.
Guest comment: Forget the crystal ball – use your data to predict the future
Understanding performance and usage patterns and establishing a “normal” behavior pattern or profile is essential in detecting subtle anomalies in ecommerce websites when it comes to performance management. David Flower, Vice President EMEA, Compuware Gomez, takes a look at the growing importance of predictive analytics.
Guest comment: Mobile- A golden channel for marketers
Liane Dietrich, UK MD of affiliate network, LinkShare discusses the growth in mobile and explains how marketers should best capitalise on the mobile shopping boom.