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digital marketing

Adobe links mobile and analytics tools for advertisers

October 8, 2012

Adobe has updated its AdLens cloud-based, media optimisation technology, linking it with analytics tool SiteCatalyst.

Uncategorized advertising, analytics, digital marketing, marketing, media

How are consumers sharing personal data with brands? (infographic)

September 24, 2012

Over 4 in 5 (82%) of UK consumers are happy to share their information with brands across at least one channel, according to this new infographic from Experian.

Uncategorized brands, digital marketing, email, Facebook, infographic

Waitrose Twitter contest prompts wave of middle class jokes

September 21, 2012

A Twitter campaign from Waitrose has become the subject of ridicule this week, once again sparking the debate as to whether there’s ‘no such thing as bad publicity’ on social media.

Uncategorized brands, digital marketing, marketing, media, Twitter

Right to reply: ‘Botched’ Waitrose Twitter campaign boosts its 'snob' value

September 21, 2012

As reports suggest that Waitrose’s “botched” Twitter campaign has made the brand a “laughing stock”, Jason Woodford, CEO of digital marketing agency SiteVisibility, gives the campaign a ten out of ten and suggests this has reinforced Waitrose’s brand values of quality and excellent service as a key point of differentiation from the other grocery chains.

Uncategorized brands, digital marketing, marketing, Twitter

Right to reply: ‘Botched’ Waitrose Twitter campaign boosts its ‘snob’ value

September 21, 2012

As reports suggest that Waitrose’s “botched” Twitter campaign has made the brand a “laughing stock”, Jason Woodford, CEO of digital marketing agency SiteVisibility, gives the campaign a ten out of ten and suggests this has reinforced Waitrose’s brand values of quality and excellent service as a key point of differentiation from the other grocery chains.

Uncategorized brands, digital marketing, marketing, Twitter

Facebook ‘could capture 50% of global search market in just a few years’

September 17, 2012

As social media and search converge, Facebook is in a unique position to rival Google’s dominance in the coming years. A new survey reveals that Mark Zuckerberg’s plans to mix social with search could give Google a run for their (advertising) money.

Uncategorized advertising, China, digital marketing, Facebook, global

Greenlight debuts pay for performance social media model

September 14, 2012

Digital marketing agency Greenlight is to offer its Social Media Optimisation service within a pay for performance pricing model, with billing to be based solely on the delivery of actual results.

Uncategorized brands, digital marketing, Facebook, marketing, media

From 0-75%, Google’s share of visibility for car insurance-related searches soars overnight

September 13, 2012

Two days since announcing its entry into the car insurance comparison arena in the UK, Google’s share of visibility for car insurance-related searches has soared overnight, from 0% to 75%, reveals research from digital marketing agency Greenlight.

Uncategorized digital marketing, financial services, Google, marketing, media

Email marketing trends- top sectors revealed

September 10, 2012

Charity organisations get the highest open rates for emails, while education and retail sectors get the lowest impact in the inbox, according to a new global study.

Uncategorized brands, content, digital marketing, email, financial services

Sports brand Sweaty Betty begins online push

September 10, 2012

Women’s sportswear brand Sweaty Betty has partnered with multichannel digital marketing firm DC Storm to boost its online presence, by providing the data and knowledge to understand its customers’ purchase journey.

Uncategorized digital marketing, marketing, media
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