Back in 2011, Barnardo’s website was attracting visitors, but few were completing their online donation journey by reaching the donate page. Working with Nomensa, the children’s charity used a combination of technology, innovation and audience analysis to optimise the donation process. This case study shows how Barnado’s generated a 17% increase in donations.
South Africans are reading fewer newspapers and magazines and watching less TV because they are spending more time online, according to a new study.
Consumer online searches for hotels in London, Manchester, Edinburgh, York and Cardiff proved to be the most popular in February, hauling in over 307,000 queries, reveals the latest quarterly search data from digital marketing agency, Greenlight.
Digital technology should be a marketers dream- with smaller investments needed and greater accountability- but the reality can fall short without careful strategies and precise targeting. Simon Bowker, Country Manager UK&I eCircle & Aprimo, offers 10 marketing practices you can follow to market your brand and products more effectively.
Manchester based digital communication Hasgrove has sold digital marketing arm Amaze to publisher St Ives, in a deal worth up to £25m.
Global websites are now getting more traffic from tablets than smartphones, at 8% and 7% of monthly page views respectably, according to new data.
Facebook today formally unveiled the redesign of its News Feed. The social network was keen to stress the changes have been designed to “clean up the page, declutter it, make it simpler, more modern and easier for people to use.” The update also means adverts on Facebook will be far more visible to users as … [Read more…]
Adobe has teamed up with agency Razorfish to boost their technology marketing platforms for clients.
With corporate scandals hitting the headlines, companies can no-longer elude the evolution of social media. Jason Woodford, CEO at one of the UK’s leading digital marketing agencies SiteVisibility, suggests that the horsemeat scandal can be used as a platform on which to finally inform and educate company directors the world-over that social media is no … [Read more…]
Go Compare has held on to its lead in Google advertising listings for car insurance despite Google’s share of search visibility for car insurance in Paid Media having increased on the previous quarter, and rival comparison sites having likewise grown their share of voice, reveals the latest research from leading independent digital marketing agency, Greenlight.