Localised digital ads are working, according to a new study that indicates 39% of UK consumers report that their location positively influences their decision to engage with a brand, while at least 14 percent engage with a brand as a direct result of location-derived advertising over connected devices.
Mike Weston, CEO of data science consultancy Profusion, discusses how retailers can use data science techniques to understand their consumers better
Forget the famous ‘stiff upper lip’, British people enjoy being the centre of attention twice as much as Americans, which goes against a lot of existing cultural stereotypes, according to new research.
Stuart Wilson, VP EMEA of high growth data blending and analytics company, Alteryx advises how marketers need to build a culture of data in order to use the masses amounts of information available to their greatest business advantage.
Is the traditional ‘marketing mix’ dead? ‘Place’ and ‘promotion’ are dropping out of the classic 4ps (place, promotion, price and product) in favour of online reviews and offers, according to new research.
Amanda Phillips, Millward Brown’s Head of UK Marketing, looks at how ad testing can be used in conjunction with brand tracking to make marketers more nimble.
Last month, Instagram switched on its advertising API (application programming interface), letting mobile marketers buy ads and plan marketing in a more automated way. Four weeks on, how are the ads comparing to industry benchmarks? New research from ad tech firm Kenshoo uncovers some surprising results…
When it comes to reaching the right people online- is big data being overhyped? Justin Wenczka, Sales Director, Intelligent Optimisations discusses personalisation in terms of Big Data and targeting.
This chart from comScore looks at the uswer demographics of most major social networks in the US, with some surprising results…
Nearly two-thirds (63%) of Twitter and Facebook users in the US social are getting their news from these services, according to new research.