Microsoft has announced record quarterly revenue of $17.37bn for its first fiscal quarter, with its Windows Phone, Xbox and cloud services earmarked for future growth.
Keeping customers is often more lucrative than couting new ones- and email is an effective tool to achieve this. Kara Trivunovic, Senior Director of Strategic Services, StrongMail looks at how businesses can adopt lifecycle marketing to improve subscriber engagement and campaign performance.
Microsoft and Yell have partnered to offer a set of online advertising and business tool to assist small and medium sized businesses (SMBs) reach and engage consumers.
The UK e-commerce technology market will be worth an estimated £690m in 2011 as online retailers invest in their platforms to meet burgeoning consumer demand.
Great swathes of small and medium-sized enterprises are embracing social media as a means of conducting business, according to a new poll.
Salesforce.com is to buy social media analytics firm Radian6 for $326m, as the Online CRM firm looks to boost social media features for its clients.
Social media monitoring group The Meltwater Group, has bought social CRM software provider JitterJam for $6m.
Whether you’re creating a new loyalty scheme or thinking about how you can change your website to enhance the customer experience, you know that second-rate design won’t stand up to public scrutiny. Success doesn’t happen without expertise at the planning stage, says Chris Ford from Grass Roots.
With the growth of mobile marketing, Geoff Love, marketing director, Esendex explains how to get the most out of SMS marketing and how it can support other marketing activities, particularly as budgets shrink.
Publicis Groupe has acquired UK agency Kitcatt Nohr, as the French digital marketing network giant looks to expand its reach.