Two-thirds of firms confess to ‘copycat’ marketing
Two in three businesses use ‘copycat’ techniques, in which they copy the marketing messages or techniques of their competitors in the hopes of achieving similar results, according to new research.
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UK ad industry “waking up to brand safety risk”
There has been a fall in brand safety risk linked with content classified as violent within the UK digital advertising industry, according to a new report.
Meet Lucy: A new AI companion for marketers powered by IBM Watson
Lucy, a cognitive companion for marketers, powered by IBM Watson, is now available from Bench in the UK.
UK Government woos international investment with AI-driven campaign
LoopMe are working with the UK Governments Department for International Trade to help promote their largest ever international trade and investment campaign.
Taboola brings social ad feed to publisher pages: BT first to sign up
Taboola has brought Taboola Feed to UK brands, a social-like feed that combines “in-feed video” with sponsored content, products, and apps in a card-like-experience, with BT as its first big name customer.
Digital experts unite to help Manchester’s homeless with tech solutions
In true Manchester style, a ‘raising bee’ (a gathering of people to give assistance) in the North West digital community is helping tackle the ever-increasing issue of homelessness, not only in Manchester but other cities around the UK.
Facebook promises brand safety: keeps ads away from controversial issues
Facebook has launched a number of new tools designed to keep brands away from appearing next to controversial topics discussed on the social network.
Most European retailers see future as a media company
In the wake of an increasing number of brands like Matalan and Iceland launching broadcast-style content offerings, new European has revealed that the vast majority (81%) of European retailers are anticipating a future as media companies.
State of online video: 34% rise in global online video viewing
Millennial consumers worldwide lead the growing online video consumption, with average global viewership up five hours, 45 minutes per week, according to new research.
Health and fitness app usage “grew 330% in just 3 years”
Health and fitness apps have become widely popular over the past few years, with usage growing by over 330% in the last three years, according to new research.