SpotX integrates with Amazon’s transparent ad marketplace
Video ad serving platform, SpotX, today announced the integration of its header bidding suite with Amazon Publisher Services’ Transparent Ad Marketplace (TAM).
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Marketo expands AI marketing tools for cross-channel content
Marketing tech firm Marketo has launched a new AI tool that is designed to engage each customer with the most relevant content across channels.
Boost to publisher paywalls: Google ends ‘first click free’ policy on media sites
Google is ending a policy that provided a limited amount of free content to users before they needed to pay for it. before users of the world’s biggest search engine could be asked to pay for it.
Coca-Cola sponsors virtual player on FIFA 18
In EA’s latest “FIFA 18” football game Coca-Cola will be promoted through the fictional soccer star Alex Hunter, marking the first attempt at creating a character and attaching a brand and a narrative to them within a blockbuster game.
Former Google director launches “Consumer Prediction Platform” for more relevant ad reach
1plusX has launched- a new data management platform developed by two ex-Google directors that predicts consumers’ characteristics and interests.
TV giant FremantleMedia begins video ad push with Spot X
Video ad serving platform SpotX has struck a partnership with TV brand FremantleMedia to help power the monetisation of the global media giant’s holistic distribution strategy.
Google slides integrates Shutterstock images
Shutterstock have announced an integration with Google Slides that allows users to search Shutterstock’s library of 150 million images and edit any visual content within their presentation to add filters, text, logos, product imagery and more.
Oath debuts global ‘Build Your Brand’ campaign
Oath, a subsidiary of Verizon has launched its first global brand campaign, #BuildYourBrand, which will span nine global markets and underscores the company’s differentiators across mobile, video and data for advertisers, publishers and partners.
YouTube boosts personalisation with four new tools for advertisers
Google has released a set of new tools to help advertisers deliver highly personalised ads on YouTube.
Marketing decisions: Opinion trumps facts in the battle for influence
Decision makers prioritise opinion over fact when it comes to making purchasing decisions. A survey of 1,200 IT and marketing decision makers revealed 99% seek out opinion-based material when searching for a new vendor.