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Austria digital marketing trends: Digital use up but traditional media still dominates ad spend

May 11, 2018

Digital, mobile and social media usage in Austria is widespread, but consumers place higher trust in traditional media, according to eMarketer’s latest forecast.

Ads, Content, Mobile, News, Video advertising, agencies, analytics, content, digital marketing

Apple ‘banning apps that share people’s location data’- report

May 10, 2018

Apple has been removing App Store apps that violate the company’s policies by sharing location data with third parties without consent, ahead of the new GDPR privacy rules, according to a new report.

Ads, Content, Mobile, Regulation Apple, apps, content, email, Europe

Pocket Gamer launches in Middle East

May 10, 2018

Steel Media and Maysalward have launched of Pocket Gamer Middle East, a site about and for the Arabic-language mobile games scene.

Ads, Content content, games, media, UK, video

10 big trends from Google I/O: AI phone calls and Android IoT platform

May 9, 2018

Google’s annual developer conference this year showed how the internet giant sees AI as the future, from Gmail that writes itself to an Assistant that makes appointment- based phone calls for you. We look at ten of the biggest announcements from Google I/O 2018….

Ads, Content, Mobile, News, Search, Social, Video Android, Apple, apps, content, email

Hootsuite integrates with Pinterest

May 9, 2018

Hootsuite has struck a global partnership with Pinterest resulting in the native integration of the popular image-based social network into the social media management platform.

Social brands, content, global, images, marketing

BBC, ITV, C4 and NBC in talks to create UK streaming service

May 8, 2018

The BBC, ITV, and Channel 4 are in discussions over the possibility of creating a British TV streaming service to do battle with Netflix and Amazon in the UK, according to news reports.

Content, News, Video Amazon, BBC, content, media, UK

HP debuts augmented reality mobile campaign in UK

May 8, 2018

Oath has launched a new campaign with HP to deliver an Augmented Reality (AR) experience to inspire millennial families to think creatively about printable paper craft, the first in the UK since the company announced the international roll-out of its AR formats at Mobile World Congress.

Content, Mobile, News, Video advertising, brands, content, marketing, media

Programmatic ad trends: Major news brands adopt AOP and JICWEBS standards

May 4, 2018

In a bid to improve online publishing standards and advertising practices, a number of major news brands in the UK have adopted new best practice guidelines set by the AOP and JICWEBS.

Ads, Content, Regulation advertising, agencies, brands, content, media

Brands get DIY tools for Snapchat Story Ads

May 3, 2018

Snapchat is letting marketers buy Story Ads, formerly known as Promoted Stories, through its self-serve ads manager.

Ads, Content, Social brands, content, Europe, France, UK

Seeking shopping inspiration: the new path for ecommerce

May 3, 2018

Digital commerce will never realise its full potential by only catering to explicit intent. Marketers must remember that shopping isn’t just about ticking items off a list. It’s also about inspiration, and that’s something digital commerce just isn’t great at – yet. Apu Gupta, CEO of Curalate examines how brands can use visual content to … [Read more…]

Ads, Content, E-commerce brands, content, ecommerce, Google, retail
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