content Archives

Email trends: Consumers opening more emails (and still clicking)

July 9, 2018

Emails are opened and read 18.1% of the time, continuing the positive trend seen last year, and consumers are still just as likely to click, with click-through rates remaining at 1.9% year-on-year.

Going public: Social media needs to be the beating heart of the public sector

July 5, 2018

For public sector organisations, simply being on social networks is not enough. Rob Coyne, General Manager EMEA at Hootsuite, looks at why a clear social strategy, which considers the needs of the people, is the key to success for public sector organisations.

Memes saved? MEPs vote to reject EU copyright law proposal

July 5, 2018

MEPs in the European Parliament have voted to reject EU copyright law changes, backed by Sir Paul McCartney and other high-profile musicians.

Junk food ban online: Cadbury, Chewits and Squashies first ads disallowed

July 4, 2018

Adverts for Cadbury eggs and Chewits and Squashies sweets have been banned for breaking new rules prohibiting the advertising of junk food to children.

Retailers boost investment in machine learning and voice search to improve digital marketing

July 4, 2018

A significant number of retailers plan to invest in transformative technology including machine learning and voice search to enhance their digital marketing campaigns, according to new research.

Guest comment: Bad app experiences are costing retailers millions

July 3, 2018

Mobile dominates retailers’ online traffic, but conversion figures are often appalling. The quality of the mobile app experience has to improve if customers are to move from browsing to purchasing insists Duncan Keene, UK Managing Director, ContentSquare.

Strong mobile ad growth in 27 markets across Europe

July 2, 2018

Belarus, Serbia and Russia where the fastest growing European countries for mobile ad spend during last year, with many countries growing fast, according to new research.

Faster web pages already rank higher in mobile searches (even before Google “Speed Update”)

June 29, 2018

Ahead of the rollout of Google’s mobile “Speed Update” in July 2018, a new study suggests that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches.

Diversity in the ad industry: Everyone is a leader

June 28, 2018

Farrah Qureshi, CEO, Global Diversity Practice talks about diversity and how the UK is leading the way to tackle the widespread prevalence of stereotypes that are often also perpetuated through advertising and content.

Top 11 brands that should be jumping on the Love Island bandwagon

June 28, 2018

Love Island has become hugely popular in the UK, and retail brands with strong affinities to the viewers of the ITV2 reality show have a great opportunity to target the captive audience across social and digital advertising, according to new research.