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Live ad views in Europe, fuelled by major sporting events such as the Winter Olympics, saw growth of 67% year-on-year, compared to 77% in the US, according to new research.
Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research.
Almost 60% of internet users are ‘Celebrity Networkers’, meaning they use social media to keep up with celebrities, or that they follow actors, comedians, singers or TV presenters, according to new global research.
Last month Instagram launched its long-form video hub under the name IGTV, offering a YouTube-like experience for vertical videos suited for mobile viewing. Yuval Ben-Itzhak, CEO at Socialbakers looks at the implications for marketers.