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Love Island: Wes and Meg win online popularity contest

July 27, 2018

Love Island contestants Dani and Jack may appear to be fan favourites, but Wes and Megan are actually the most popular islanders when it comes to online page views, according to research from Taboola.

News, Social, Video, Viral advertising, content

Love Island fans spend more time on the TV show’s app than on Facebook, Whatsapp or Twitter

July 26, 2018

ITV reality show Love Island has been the TV hit of the summer, and new research indicates that its fans are more loyal the the shows official app than major social networks.

Content, Mobile, Social, Video, Viral BBC, content, Facebook, marketing, Twitter

Facebook shares dive 24% as user growth slows

July 26, 2018

Facebook shares have plunged 24% as the social network saw its user base and second-quarter revenue grow slower than expected.

Ads, Content, Mobile, Social, Video advertising, Australia, brands, content, Facebook

Love Island: Which contestant is winning on social media?

July 26, 2018

With less than a week to go until the Love Island finale, social media marketing company Socialbakers has released data on which contestants are winning the competition on social media – based on interactions and mention compatibility.

Social, Video, Viral content, marketing, media, Twitter

Facebook plans office in China (despite being blocked)

July 25, 2018

Facebook’s subsidiary in China will be an “innovation hub” to support local tech talent, ramping up its presence in the restrictive market where its social media sites remain blocked.

Ads, Regulation, Social China, content, Facebook, Google, government

White paper: How does GDPR affect programmatic marketing

July 25, 2018

The IAB Europe Using Data Effectively in Programmatic White Paper (first published in November 2016) has been updated to reflect the changing nature of the European data landscape.

Ads, Regulation advertising, content, Europe, global, marketing

JD Sports launches music platform

July 24, 2018

Multichannel instore and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers instore and via its mobile app JD Sports.

E-commerce, Mobile advertising, brands, content, Entertainment, France

Streaming 10 trends: Over 10% of world population will pay for web TV subscription this year

July 20, 2018

In 2018, nearly 765 million people worldwide will use a subscription over-the-top (OTT) video service, such as Netflix, or Amazon Prime at least once per month, according to new research.

E-commerce, Video agencies, Amazon, Australia, broadband, content

Global video streaming trends: Amazon and Netflix aiming to be ‘local everywhere’

July 19, 2018

The two streaming-video giants Amazon and Netflix are building their presence in local country markets with a growing amount of original content, according to a new report.

Content, E-commerce, Video advertising, Amazon, BBC, content, Entertainment

Taking it personally: The changing art of personalisation

July 18, 2018

With social ads forecast to outstrip TV in just two years, from Josie Byrne, Director for Retail at Black Pepper Software looks at what retailers and brands can do to elevate their personalisation strategies across social, online, digital and in-store platforms.

Uncategorized apps, brands, content, digital marketing, email
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