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Guest comment: The winners and losers of Black Friday have already been decided
Black Friday 2017 failed to impress in terms of high street sales, so retailers are looking towards the fast-approaching 2018 Black Friday and may well be wondering whether it will be another “bleak” Friday. Duncan Keene, ContentSquare’s UK MD, discusses how, and why, the winners and losers have already been decided.
GDPR 5 months on: Marketing email volumes half (but open rates soar)
Retailers across the EU have halved the number of automated marketing emails they send to consumers since May 25th when GDPR came into force. But those emails are now 30% more likely to be opened and produce 2x more value in terms of purchases according to a new study.
SEO Ranking– What factors you need to focus on for your site
There are literally hundreds of ranking factors in search, but as Google keeps bringing in new algorithms and enhancing its technology the lists keep changing. Chris Simmance of Optus Digital explains which factors remain a constant to get good ranking and why for the best part website owners shouldn’t waste their time on the others.