content Archives

Spotify launches analytics platform for music publishers

November 12, 2018

Spotify has launched a new publishing analytics platform in beta, specifically for music publishers.

Disney posts record profits as it reveals Netflix rival

November 9, 2018

Disney has revealed its plans for a streaming service to rival Netflix and Amazon, as the media giant saw profits rise 33%.

ITV warns Brexit fears are scaring off advertisers

November 9, 2018

Advertisers are scaling back spending on ITV during the traditionally busy run-up to Christmas due to uncertainty about the UK’s future, the UK broadcaster has said.

IKEA unearths “previously undiscoverable” customer digital insights with Content Square

November 8, 2018

IKEA has implemented ContentSquare’s digital insight and user experience analytics solution to enable its teams company-wide to better understand their customers’ online behaviour, as part of the business’ growth and customer strategy plan for 2019.

Top 7 John Lewis Christmas ads: ‘The Long Wait’ most emotionally effective

November 8, 2018

“The Long Wait” is the most effective John Lewis Christmas ad, according to new emotion AI data released today by Realeyes.

Pinterest expands Promoted Pins to France

November 8, 2018

Pinterest is launching ‘Promoted Pins’ ads in France as the first non-English speaking country to offer Pinterest’s advertising program.

Mid-market migration: 76% of shoppers turn to luxury brands for Christmas gifts

November 8, 2018

Budget Brits are using discount days like Black Friday to find value outside of the mid-market but all is not lost according to new research.

Under the influence: maximising the marketing force of niche persuaders

November 6, 2018

With a seemingly endless supply of micro influencers to choose from, how can retailers ensure they find the right fit and optimise their social media investment? Apu Gupta, CEO of Curalate offers a five-step guide to successfully nurturing exposure using this personalised marketing approach.

How to make six-second ads work harder

November 6, 2018

6-second ads that are repurposed from TV commercials rarely work, so how can brands create an emotional connection in a tiny amount of time on a mobile screen? New eye-tracking research looks at what successful short ads all have in common.

Will IoT and social overtake TV and radio for news consumption?

November 6, 2018

An increasing number of IT security professionals see future in IoT and social media for general opinion, general news and discussion on IT Security, according to new research.