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Black Friday: Young, well-paid urbanites fuel retail extravaganza

November 22, 2018

Black Friday shoppers in Great Britain are young, urban-centric and relatively flush with cash, according to new data.

E-commerce advertising, brands, content, games, media

Top 10 European cities for AI development

November 16, 2018

Stockholm, London, Amsterdam and Berlin top the list for the top cities developing artificial intelligence technology, according to new research.

Ads, Mobile, News Amazon, China, content, Europe, Facebook

Hootsuite ties with LinkedIn Pages to help advertisers schedule posts

November 15, 2018

Hootsuite has struck a further collaboration with Linkedin Marketing Solution making it the first partner to build on Linkedin’s new Notifications API.

Ads, Social content, marketing, media, video

Top 10 most valuable US brands: Apple pips Google as Netflix rises up ranks

November 15, 2018

Apple has overtaken Google at the most valuable brand in the US, despite its recent share price dip, according to a new report.

Mobile, News Amazon, Apple, brands, content, Entertainment

John Lewis changes tune with Elton John Christmas ad

November 15, 2018

This year’s highly anticipated John Lewis Christmas advert has finally been released, focusing on Elton John and the gift of music.

Ads, Content, News, Video, Viral advertising, brands, Christmas, content, Facebook

Local market expertise ‘forgotten in international marketing’

November 15, 2018

Marketers are failing to tailor campaigns based on local market audience insights, culture and behaviours, according to new research.

Ads brands, Christmas, content, digital marketing, Europe

Agency Tug buys Fourteen Digital to expand across Australia

November 13, 2018

Digital Performance Marketing Agency Tug has bought Sydney based content marketing agency, Fourteen Digital. This acquisition positions Tug Australia as one of Australia’s prominent content and performance agencies.

Ads agencies, Australia, brands, content, global

Ad spend set to surge in China, despite knowledge gap

November 13, 2018

China is a key focus in two thirds (62%) of CMOs’ global marketing and advertising campaigns, with four out of five (80%) planning to increase investment in the market over the next year and a half, according to new research.

Ads, Content advertising, analytics, brands, China, content

Top tips: How can retailers improve disabled access beyond Purple Tuesday?

November 13, 2018

Today is Purple Tuesday – the UK’s accessible shopping day, which is being supported by names such as M&S. Hilary Stephenson, managing director of user experience (UX) design agency, Sigma looks at how retailers can improve both in store and online.

E-commerce, News apps, content, retail, UK

Berocca launches branded TV content with Channel 4 partnership

November 12, 2018

Vitamin supplement brand Berocca will unveil its brand-first TV programme, ‘Extreme Everest’ with Ant Middleton, this Sunday in partnership with Channel 4 to launch its new ‘No Day Too Tough’ campaign.

Ads, Content, News, Video consumer insight, content, Entertainment, marketing, media
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