content Archives

Wochit and Getty Images offer creative commercial content to marketers

November 28, 2018

Predictive video creation platform Wochit has announced its extended partnership with Getty Images. Wochit now offers Getty Images for commercial purposes, letting marketers legally use Getty’s library of assets to illustrate their stories on their product pages and owned channels, optimised across mediums.

Mickey Mouse gets 360 VR game for 90th birthday

November 28, 2018

Blend Media’s interactive 360 VR platform has built an engaging ‘treasure hunt’ as part of a world-wide celebration honouring Mickey Mouse’s 90th anniversary.

YouTube launches ‘Pods’: Skippable back-back video ads

November 28, 2018

YouTube has announced a new ad format called ad pods, which are served on longer form content and stack two skippable ads back-to-back.

European publishers expect video, native and mobile ad formats to grow 26% next year

November 26, 2018

European publishers believe revenue generated by video, native and mobile formats will grow by more than a quarter (26%) over the next 12 months.

Marie Claire launches ’Edit’ shopping platform

November 26, 2018

Fashion and beauty magazine brand Marie Claire UK has launched an online fashion aggregator platform: Marie Claire Edit.

Matalan chooses ContentSquare to enable omnichannel strategy

November 26, 2018

Matalan has chosen ContentSquare’s industry-leading user experience (UX) analytics solution to enhance its online performance and help the digital teams, including insight, marketing, UX, trading and content teams, create a seamless omnichannel experience.

Teespring and YouTube expand merch integration for YouTube creators in the UK

November 26, 2018

YouTube has struck a partnership with custom merchandise company Teespring that lets creators directly sell merchandise through their channels, without viewers ever leaving the page.

Top ecommerce tips: Inspiring seasonal shoppers during the Christmas countdown

November 23, 2018

With the Christmas shopping season upon us, Adele Cooper, UK and Ireland Country Manager at Pinterest looks at how to inspire last minute shoppers.

Designing for Gen Z: How to connect with the next generation of influencers

November 22, 2018

Following in-depth research into the wants, needs and very unique habits of the UK’s Gen Z market, and successfully rebranding established brands to appeal to this hyper-connected audience, Andy Culbert from digital-first design agency MERó shares his five key take-outs of designing for Gen Z.