To promote the launch of its cutting-edge new running shoes, Epic React, Nike developed an immersive Reactland initiative that transported users into the heart of a virtual video game (complete with an Avatar of themselves).
Coca-Cola-owned drinks brand Oasis created a tongue-in-cheek, parody of the world of marketing, with an ad that challenged people with opposing views to drink from the same oddly shaped bottle.
With the New Year nearly upon us, marketers are preparing for 2019 fiscal brand planning. Dr. Pasikoff, founder of Brand Keys takes an advance look at trends that will be make-or-break decisions – both for brands and for consumers.
One of the most popular podcasts in the world, ‘My Dad Wrote A Porno’, releases its eagerly-awaited Christmas special exclusively on Spotify for two weeks. ‘My Dad Wrote a Christmas Porno 3’ is now available now for all users – both free and Premium – on Spotify.
A great example of long-form engaging content, Tinder recruited the talents of Jonathan Van Ness and Antoni Porowski from Netflix’s Queer Eye to help one Tinder user optimise their profile and find their next date.
This technological feat from Adidas saw the sportswear brand utilise the 30,000 runners of the Boston Marathon to create personalised videos of its participants to promote its latest running apparel.
Google and Disney have announced a new global strategic relationship that will see Disney bring its entire global digital video and display business onto Google Ad Manager, which will serve as its core ad technology platform.
Realeyes measured viewers’ emotions and attention levels through facial expressions and body language and found airport ad was most engaging from this year’s festive crop.
Trust is the primary concern for salespeople in the UK; while buyers seek out salespeople with the best understanding of their needs, according to new research.
After this week’s news that Google has actually launched zero search results for time, conversions and maths, Nathan Abbott, Content Manager at by Kaizen has conducted some research into what this means for the content marketing industry.
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