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YouTube takes on Spotify with ‘Audio ads’: first format for listening

November 19, 2020
YouTube takes on Spotify with ‘Audio ads’: first format for listening
YouTube takes on Spotify with ‘Audio ads’: first format for listening

YouTube has launched audio ads, its first ad format for listening on YouTube, to help advertisers reach their audiences with audio-based creative made for that listening experience.

Ads, Content content, YouTube

Making the perfect Christmas advert: Shoppers reveal formula for success

October 12, 2020
Making the perfect Christmas advert: Shoppers reveals formula for success
Making the perfect Christmas advert: Shoppers reveals formula for success

Shoppers have revealed the formula for the perfect 2020 Christmas advert – and there isn’t a fir tree or snowy scene in sight, according to a new survey.

Ads, Video, Viral advertising, content, video

Facebook, YouTube and Twitter strike social media ad deal over hate speech

September 24, 2020
Facebook, YouTube and Twitter strike social media ad deal over hate speech
Facebook, YouTube and Twitter strike social media ad deal over hate speech

Facebook, YouTube and Twitter have struck a deal with advertising giants over harmful content, as the tech giants attempt to restore relations hammered by this year’s advertising boycott of social media sites.

Content, Regulation content, Regulation

UK readers increasingly look to science for Covid answers during pandemic

September 23, 2020
UK readers increasingly look to science for Covid answers during pandemic
UK readers increasingly look to science for Covid answers during pandemic

Consumption of “science” related content has increased 24% since March, according to new research looking at global online reading habits.

Search content, Search

D&AD award winners: Moldy Whopper and Rivers of Light scoop top prizes for ad creativity

September 17, 2020
D&AD award winners: Moldy Whopper and Rivers of Light scoop top prizes for ad creativity
D&AD award winners: Moldy Whopper and Rivers of Light scoop top prizes for ad creativity

Burger King’s Moldy Whopper and the adaptable typeface Universal Sans were among the top winners at this year’s D&AD awards.

Ads, Content, Video, Viral content

Ancestry commemorates 80 years since the Blitz with new art collection

September 8, 2020
Ancestry commemorates 80 years since the Blitz with new art collection
Ancestry commemorates 80 years since the Blitz with new art collection

To mark 80 years since the start of The Blitz, family history brand Ancestry has launched a multi-channel campaign to tell untold stories from WWII and life during The Blitz.

Content content

Digital publishing trends: 2.3% decline in digital publishers’ revenue

August 27, 2020
Digital publishing trends: 2.3% decline in digital publishers’ revenue
Digital publishing trends: 2.3% decline in digital publishers’ revenue

Digital publishing revenues fell less than expected to £117.1m in Q1 2020, a 2.3% decline against Q1 2019, according to the latest quarterly Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte.

Content content

WordPress criticises Apple over ‘forced in-app purchases’

August 25, 2020
WordPress criticises Apple over 'forced in-app purchases'
WordPress criticises Apple over 'forced in-app purchases'

WordPress is adding in-app purchases to its previously free iOS app after claiming Apple prevented it from making updates until the change was made.

Ads content

Innocent gets Blue with Duncan James and Lee Ryan in new ad

August 19, 2020
Innocent gets Blue with Duncan James and Lee Ryan in new ad
Innocent gets Blue with Duncan James and Lee Ryan in new ad

Innocent drinks has revealed its latest social campaign featuring former boyband star, Duncan James, for the launch of its first ever blue smoothie – Blue Spark.

Ads, Content, Video content, video

Google warns Australian tech tax law would put search and YouTube at risk

August 19, 2020
Google warns Australian tech tax law would put search and YouTube at risk
Google warns Australian tech tax law would put search and YouTube at risk

Google is opposing an Australian law forcing tech giants to pay local news outlets, warning it could threaten search services in the country.

Ads, Content content
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