content Archives

Online video needs “fundamental rethink”

April 9, 2019

There is a strong link between video content and real-world outcomes but marketers need to find a new approach, according to new research.

Latin American content giant Globo gets worldwide revamp

April 9, 2019

Globo, the largest Latin American producer of exclusive, multigenre and multiplatform content has released it’s brand book to the public, in an online interactive format, outlining their updated brand values in a bid to be at the forefront of transparency among media brands.

Snapchat unveils gaming and AR platform

April 8, 2019

Snapchat has launched a multiplayer video game service, alongside a new AR utility platform, as the chat app looks to expand amid growing competition from larger rival Instagram.

ASOS clamps down on ‘serial returners’ with new customer policy

April 8, 2019

Online retail giant Asos has changed its returns policy to tackle ‘serial returners’ threatening to investigate and “take action” if it notices any “unusual” return patterns.

Out of home marketing trends: A programmatic future

April 4, 2019

Experts believe programmatic will help drive significant growth in Digital Out Of Home (DOOH) marketing, and make it more accountable and accessible, more flexible and creative, according to new research.

Government regulation on Facebook: what next?

April 4, 2019

Following the UK government’s proposed Facebook regulation, Adam Williams, CEO of influencer marketing service, Takumi argues why the marketing industry needs implement transparent, ethical social media marketing campaigns.

Boots sponsors all GB women’s national football teams

April 2, 2019

MediaCom has brokered a multi-year agreement between Boots and the women’s football teams of England, Scotland, Wales, Northern Ireland and the Republic of Ireland.

UK programmatic ads outperform direct buys for the first time

April 2, 2019

Programmatic viewability rates out-performed publisher direct buys across desktop and mobile web display in the UK, according to new research.

The rise of voice: 22% speaking to their video devices

April 2, 2019

Over one fifth (22%) of internet users across four markets – the US, UK, Australia and India – use the available voice-command features to operate their TV and video devices, with another 30% planning to do more in the future, according to new research.

April Fools’ round-up: Tinder height tool, Google plant talk and BBC skips the sex

April 1, 2019

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2019’s pranksters for your viewing pleasure…