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With Forbes allowing advertisers to blog amongst its editorial content, is the growing trend for online ‘advertorials’ damaging trust in internet journalism? Mike Grehan at Search Engine Strategies considers whether paid-for blogs are as bad as the industry is claiming.
How can small businesses capitalise on Twitter in an increasingly crowded social media space? Thomas Vollrath, CEO at 123-Reg.co.uk, offers a guide to standing out from the crowd on the micro-blogging platform.
Flanking Hammersmith’s busy A4 flyover are Europe’s largest pair of digital advertising platforms. While these double sided LED screens, costing £1 million, make for a striking landmark in West London, they are also breaking new ground in digital connectivity, as adverts are beamed live to the signs over an enterprise quality 3G mobile network provided … [Read more…]
TigerSpike has designed, built and powered a range of Time Out Travel Guide apps for tourists across the globe.
The International Herald Tribune (IHT) has released its first news applications for the iPad and the iPhone.
Online video service SeeSaw has launched a new “NonStop” feature, giving viewers the choice to either watch their programmes free with adverts or pay a small fee to enjoy uninterrupted viewing.
Sky has appointed search marketing and technology firm, Greenlight, to work on search engine optimisation (SEO) campaigns across its range of products and services.
Sony has launched its video-on-demand service Qriocity in Europe, making its catalogue of movies available via its internet connected TVs, but not its popular PS3 console.
As Facebook launches its ‘social inbox’, marketing technology specialist, E-Village reminds email marketers that email marketing and social media both have a place in the marketing mix.
Online video site SeeSaw has launched a new ad tool Ad Selector, that lets users choose which video ad they want to watch prior to streaming programmes.