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Case study: Puretec Fitness revamps eCommerce site

June 4, 2019

Puretec Fitness has demonstrated the value of a well-designed eCommerce site for businesses that have previously relied on third-party marketplaces, after increasing its revenue by 222.53% and transactions by 124.14% within just four months of relaunching its website.

Ads, Content, News brands, content, ecommerce, Europe, marketing

NBC launches streaming news channel

June 3, 2019

NBC News NOW, the digital streaming service from NBC News, has launched with eight hours of continuous daily programming, from 3-11pm ET Monday through Friday.

Content, Video Amazon, Apple, apps, content, global

Pet decision making: Greenies ad shows pet dilemmas

May 31, 2019

Dog dental treat brand Greenies has launched a new campaign highlighting the debatable decisions dogs sometime make.

Ads, Content, Video, Viral content

‘Love Island fever’: How brands can cash in on second screen advertising

May 31, 2019

Advertisers should keep an eye on the TV screen from next week, as Monday’s Love Island premiere marks the beginning of a potentially lucrative summer for brands.

Ads, Content, E-commerce, Mobile, Social, Video advertising, brands, content, eBay, UK

Guest comment: What Amazon needs to succeed in the real world is real people

May 30, 2019

With Amazon increasingly expanding its presence in the physical world, James Rix, CEO of 21st Century marketing agency group Crowdify has some advice for Jeff Bezos.

E-commerce Amazon, analytics, content, digital marketing, local

CrossFit quits Facebook branding them ‘utopian socialists’

May 29, 2019

Health and fitness brand CrossFit has withdrawn its presence and ads on Facebook and Instagram, accusing the social network of being “utopian socialists”. The move came in the wake of the decision to delete “without warning or explanation the Banting7DayMealPlan”, a group that advocated a diet aimed at eating “food that is as close to … [Read more…]

Ads, Content, Social advertising, agencies, brands, content, Facebook

1 in 7 Brits have bought via social media in last 12 months

May 28, 2019

As many as 14% of Britons have purchased an item through a social media channel within the last year, with fashion and beauty emerging as the two most popular sectors, accordignto new research.

Ads, Content, E-commerce, Social content, Facebook, global, media

Global retail trends: Third fear going out of business within 36 months

May 24, 2019

One third of organisations fear going out of business within next 36 months without reinvention of business model, according to new research.

E-commerce Amazon, brands, content, ecommerce, Europe

Codemasters partners Bidstack for in-game advertising for new Grid title

May 24, 2019

Codemasters is working with native in-game advertising platform Bidstack to serve ads on its latest racing game Grid.

Ads, Content, Mobile advertising, brands, content, technology

Women’s World Cup marketing trends: Men and women take equal share in global audience

May 23, 2019

With the FIFA Women’s World Cup kicking off on 7th June in France, a new global survey of over 110k consumers reveals that the audience for the event is relatively balanced, with 47% being female.

Ads, Content Asia Pacific, BBC, brands, China, content
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