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Guest comment: Will flash sales and daily deals be just a flash in the pan?

April 4, 2011

The stellar growth of Groupon and other daily deals sites have been one of the biggest dotcom success stories of the past year. But are they here to stay? Ryan Deutsch, VP Emerging Media, StrongMail, takes a closer look…

Uncategorized Amazon, brands, content, ecommerce, email

Microsoft takes Google complaint to EU

April 4, 2011

Microsoft is to take an anti-competition complaint against Google to the European Commission.

Uncategorized advertising, content, Europe, global, Google

P&G online strategy: A greater focus on content?

April 4, 2011

That’s the implication of latest comments from the team leader for Procter & Gamble’s ecommerce and digital innovation team. Made at an industry forum, it’s not a formal press announcement, but a business quite secretive about it’s digital strategy, this seems like a clear hint of the thinking inside the FMCG’s strategy group. Here’s why … [Read more…]

Uncategorized content, ecommerce, Facebook, marketing, media

P&G online strategy: A greater focus on content?

April 4, 2011

That’s the implication of latest comments from the team leader for Procter & Gamble’s ecommerce and digital innovation team. Made at an industry forum, it’s not a formal press announcement, but a business quite secretive about it’s digital strategy, this seems like a clear hint of the thinking inside the FMCG’s strategy group. Here’s why … [Read more…]

Uncategorized content, ecommerce, Facebook, marketing, media

Operators battle revenue decline in the war against Google and Apple

April 4, 2011

Operators face declining revenues in 2011 if they fail to innovate the way they sell content, enabling brands like Google and Apple to monopolise customer spend according to new research.

Uncategorized Apple, apps, brands, content, Google

Txtlocal allow customers to design mobile websites for free

April 4, 2011

Txtlocal have launched a new product that enables users to build and execute websites specifically built for the small screens of mobile phones. The ‘Mobile Web’ product can be used alongside conventional mobile messaging, and for the first time ever Txtlocal are offering it to customers to build themselves at no cost.

Uncategorized content, email, images, local, marketing

Google takes on Facebook ‘likes’ with ‘+1’ social tag

April 1, 2011

With Facebook evolving into a major rival, Google is meeting the challenge by building its own social network centered on its lucrative search business.

Search, Uncategorized content, Facebook, Google, Twitter

Top 20 conversion tips: How to optimise your conversion path

April 1, 2011

So you’ve done all the hard work with SEO and all the marketing ideas to get your target audience to your web-site, now you want to ensure that their visit converts into the purpose of the site (sale, registration, download etc.). This is where optimising the conversion path your visitor has to take to reach … [Read more…]

Uncategorized content, email, marketing, media, Privacy

US web video growth: Massive increases in viewing time

April 1, 2011

It’s official video has crossed its tipping point – and not the ubiquitous viral YouTube video clips, but long form TV-style content. Latest online video viewing data from Nielsen show US online video use leaping 45% year on year as people switch from TV screens to laptop screens. But if you looked just at the … [Read more…]

Uncategorized, Video content, YouTube

Online video growth creates new breed of engaging ads- report

April 1, 2011

An explosion of online videos has created an enormous opportunity for brands to reach their customers with engaging ads, according to Yahoo!.

Uncategorized advertising, brands, comScore, content, email
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