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Right to reply: Will iCloud stress wireless networks too far?

June 22, 2011

With the growing trend for cloud services, networks must develop new approaches to cope with the demand for mobile broadband warns Cambridge Wireless ahead of its Future of Wireless International Conference this month.

Uncategorized Amazon, apps, BBC, broadband, content

Right to reply: iPhone Owners Ready For Mobile Wallet, Will Apple Deliver?

June 21, 2011

Despite the fact that Google was out in front of the pack with a mobile wallet announcement, a recent Pulse study from Retrevo, a shopping and review site specializing in consumer electronics, found that not only are iPhone owners more enthusiastic about a mobile wallet, but they want Apple to provide it. Andrew Eisner, Director … [Read more…]

Uncategorized Android, Apple, content, Google, marketing

US: YouTube viewers ‘watch more than 5 hours of video a month’

June 21, 2011

176 million U.S. Internet users watched online video content in May for an average of 15.9 hours per viewer, according to new research from comScore.

Uncategorized advertising, comScore, content, Facebook, Google

Top email marketing tips: Target, re-target and re-target again

June 20, 2011

A correctly executed email marketing strategy can be a valuable communications channel for a business, helping to drive and support a broad range of activities. Simon Piper, head of partnerships at Consumerchoices.co.uk, describes why email marketing is so important and how to execute a great campaign.

Uncategorized agencies, analytics, content, email, marketing

BBC News product launches on connected TV

June 20, 2011

The BBC has launched its BBC News product for connected TV which will bring video news clips via the web to living-room TV screens.

Uncategorized advertising, apps, BBC, content, global

Guest comment: Lose the ‘gamification’ label to realise the marketing power of gaming

June 20, 2011

The rise of mobile and social gaming presents a host of new opportunities for marketers. David Rose, CEO at We R Interactive, looks at how brands can capitalise on this new trend.

Uncategorized BBC, brands, content, Entertainment, Facebook

Guest comment: Lose the 'gamification' label to realise the marketing power of gaming

June 20, 2011

The rise of mobile and social gaming presents a host of new opportunities for marketers. David Rose, CEO at We R Interactive, looks at how brands can capitalise on this new trend.

Uncategorized BBC, brands, content, Entertainment, Facebook

Peru: Comscore audience research expansion continues

June 17, 2011

Google, Microsoft and Facebook rank as the most-visited Internet properties in Peru, while portal sites account for one-third of Peruvian Internet users’ time online, according to new data from comScore.

Uncategorized advertising, agencies, comScore, content, email

Top 3 email mistakes: How to avoid a bad reputation (and spam filters)

June 16, 2011

Complaints, unknown users and spam traps are the key reasons for getting a reputation in email marketing, with spam filters now blocking up to 36% of ‘legitimate’ marketing emails, according to new research.

Uncategorized analytics, content, email, Europe, marketing

Guest comment: Mobile- A golden channel for marketers

June 16, 2011

Liane Dietrich, UK MD of affiliate network, LinkShare discusses the growth in mobile and explains how marketers should best capitalise on the mobile shopping boom.

Uncategorized advertising, apps, brands, content, digital marketing
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