content Archives

Four trends shaping consumer behaviours online: Social good, retro tastes, local inspiration and new styles

July 3, 2019

Six out of ten online consumers (61%) believe brands play a significant role in social good, with 65% interested in engaging with companies that reflect a new way of doing things, according to new research.

Top tips: How brands can leverage a cultural moment to start a conversation

June 27, 2019

As brands increasingly look to cash in on cultural TV phenomena such as Game of Thrones and Love Island, Lou Weiss, CMO of Shutterstock, looks at how brands can successfully jump on a trending moment, like Love Island, to create unique and awareness-driving content and help them cash-in on these moments.

River Island boosts social shopping with Curalate to align social shopping experiences

June 27, 2019

River Island has partnered with Curalate to align social shopping experiences on and away from its website.

Most consumers fail to recall brands from ads deemed “viewable” by the industry

June 27, 2019

Brands need to do more than be seen on the internet to leave an impression on people, with user experience a major factor influencing brand recall, according to new research.

Diversity in Advertising report: UK lags behind US for representation

June 27, 2019

With digital advertising soon to turn 25, Adobe conducted a global survey of over 2000 consumers in the US and UK across generations, gender, ethnicity and sexual orientation to understand what progress is being made when it comes to diversity representation.

The rise of TikTok: Bytedance breaks billion monthly users across apps

June 26, 2019

ByteDance, owner of popular video app TikTok, has announced it now attracts over one billion monthly users across the world.

The science of the influencer: A primer for TV and social ads?

June 18, 2019

Social media stars and celebrities are having a greater role in marketing, but how are infleuncer ads different from regular TV of Facebook ads in the impact they have on the viewer? A new neuroscience study on influencers indicates the new channel can complement traditional marketing methods.

content

Most consumers fail to recall brands from ads deemed “viewable” by the industry

Diversity in Advertising report: UK lags behind US for representation

Advertisers vs. marketers: Mixed priorities ‘costing customer loyalty’

Ecommerce trends: Are user generated images the key to reducing return rates?