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20% of US accessing web via connected TVs

October 19, 2011

More than 42 million homes in the US and Europe are now streaming television shows and movies via the web on their TVs, according to new research.

Uncategorized analytics, content, Europe, games

Affiliate marketing report: Google’s affiliate aspirations?

October 18, 2011

Digital Window remains the most popular affiliate network, followed by Tradedoubler and Commission Junction, while many in the industry believe Google has designs to become the largest affiliate network, according to a new report.

Uncategorized advertising, agencies, brands, content, digital marketing

Mobile web access ‘outpacing fixed-line internet access’

October 18, 2011

Mobile is increasingly the primary platform for internet access, with 18% no longer using fixed-line to access the Internet at all, according to a new global survey.

Uncategorized Brazil, content, global, India, mobile internet

Top tips: The future of personalisation – taking control of your digital identity

October 18, 2011

As digital technology becomes more integrated into modern life, digital identity is becoming increasingly important. Alex Willcock, CEO of VisualDNA, looks at the role of personalisation as the lines between online and offline become increasingly blurred.

Uncategorized advertising, Amazon, brands, content, Facebook

Just 10 days for brands to register or block .XXX domains

October 18, 2011

The final date is approaching for trademark holders to apply for ‘adult content’ .XXX domains, ahead of the ‘landrush’ period.

Uncategorized advertising, brands, content, Entertainment, marketing

Hulu not for sale- video site focuses on ads and subscriptions

October 17, 2011

US-based online video site Hulu has ended take-over talks with Google, Yahoo and Dish Network after its owners decided to focus on building the site’s ad and subscription revenues instead.

Uncategorized advertising, comScore, content, Entertainment, Google

Top tips: Supporting LadyGaga.fr – keeping your site online

October 17, 2011

Earlier this year, managed hosting provider NetBenefit stepped in at 48 hours’ notice to host the ladaygaga.fr site, to stop to website from crashing as fans flocked to take part in an online competition. The firm supported the arrival of 25,000 fans in the first five minutes. In this article, Will Sargent, Business Solutions Consultant, … [Read more…]

Uncategorized agencies, brands, content, Facebook, France

Online hub for ski resorts goes live

October 17, 2011

Travel website World Travel Guide has launched a new ski hub, which is set to become one of the best resources for skiers and snowboarders available online.

Uncategorized content, Travel

Top 4 tips: Social media and news websites: what can they control?

October 14, 2011

Newspaper publishers who want to create an engaged community of readers have to ensure that all the content on their site is published to strict journalist and community guidelines, even content fed from social media platforms. Tamara Littleton, CEO of social media management agency, eModeration, advises on how this can be done.

Uncategorized apps, content, media, newspapers, Twitter

Email marketing campaigns ‘becoming more engaging’- survey

October 14, 2011

Email marketing campaigns are becoming more effective in engaging recipients, largely due to improved data segmentation and more targeted content, according to new research.

Uncategorized brands, content, email, marketing, UK
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