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Microsoft makes ‘Do Not Track’ default browser option- A threat to advertisers?

June 1, 2012

Microsoft’s next version of its Internet Explorer browser will come with do-not-track already turned on, in a move that has sparked criticism from the online advertising industry.

Uncategorized advertising, content, marketing, media, Microsoft

Top tips: Steps to success in connected TV? Focus development costs and concentrate on your content

June 1, 2012

As web-connected TVs start to go mainstream, how can content providers and advertisers capitalise on the new medium while keeping their costs down? Bruno Periera, Director & Co-Founder, TV App Agency, takes a closer look.

Uncategorized Android, apps, BBC, brands, content

Google+ boosts local search with Zagat user reviews

May 31, 2012

Google is integrating user review site Zagat into a new service ‘Google+ Local’, using online community content to refine local searches.

Uncategorized Android, content, Google, local, Maps

Guardian beefs up YouTube content as ‘Three Little Pigs’ ad gets 1m views

May 31, 2012

Guardian News & Media (GNM) has partnered with video firm Rightster to enhance and manage its YouTube channels, introducing new ad formats in the process.

Uncategorized advertising, analytics, content, global, media

Top tips: First impressions- the importance of the welcome email

May 31, 2012

‘Welcome emails’ are often the first in a line of dialogue between a brand and its customers and, if poorly constructed or mistargeted, can be particularly damaging. Helen Taylor, data analyst at Experian CheetahMail, looks at how a successfully executed welcome email campaign can nourish customer dialogue, increase engagement and boost revenue.

Uncategorized brands, content, email, Facebook, images

Right to reply: Google's 'Penguin' search update loosing trade for online businesses

May 31, 2012

Changes to the popular search engine Google in April has meant many good websites have seen their Google ranking plummet and websites with no relevant information on the topic being searched on go up the Google listing. Has your website recently seen a drop in its Google ranking? Or has it even been slapped with … [Read more…]

Search, Uncategorized content, Google, UK

Right to reply: Google’s ‘Penguin’ search update loosing trade for online businesses

May 31, 2012

Changes to the popular search engine Google in April has meant many good websites have seen their Google ranking plummet and websites with no relevant information on the topic being searched on go up the Google listing. Has your website recently seen a drop in its Google ranking? Or has it even been slapped with … [Read more…]

Search, Uncategorized content, Google, UK

Online video use in Germany soars

May 30, 2012

In March, 46.9 million Internet users in Germany viewed at least one video online, marking an an increase of 2.3 percent over the previous year, according to new research.

Uncategorized comScore, content, Facebook, Germany, Google

Guest comment: Adapt or die? Why more businesses should be taking the mobile web seriously

May 30, 2012

Despite mobile browsing continuing to outpace desktop based browsing at a staggering rate many organisations and their websites are still are lagging woefully behind when it comes to mobile. Matt Gibson from Cyber Duck looks at the increasing importance of Adaptive web design and how to make it work for you.

Uncategorized Amazon, Android, apps, BBC, content

Imperial Tobacco appoints Cyber-Duck for digital investment

May 29, 2012

Tobacco giant Imperial Tobacco has appointed London based award-winning digital agency Cyber-Duck to produce and develop a new extranet system for the organisation.

Uncategorized brands, content, infographic, technology, UK
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