YouTube ads ‘making as much revenue as US TV networks’
YouTube’s skippable ad format is now making Google as much revenue per hour as ads on cable TV, according to YouTube’s global head of content.
This is test content description really just to see what happens
YouTube’s skippable ad format is now making Google as much revenue per hour as ads on cable TV, according to YouTube’s global head of content.
Facebook is testing its long-rumoured ‘Want’ button, a retail-friendly accompaniment to the ‘Like’ button that could help the social network boost revenue through sales commissions and ads.
Facebook is testing its long-rumoured ‘Want’ button, a retail-friendly accompaniment to the ‘Like’ button that could help the social network boost revenue through sales commissions and ads.
‘Big data’ has become the marketing buzzword of 2012. As more and more information about the world is stored digitally, some collections of data that are invaluable for marketers are simply too big for a company to process and analyse by conventional means. Jim Sterne, founder of the eMetrics Summit and president of the Digital … [Read more…]
The BBC has launched ‘iPlayer Radio’ as part of an overhaul of its online audio content, splitting it from its TV content.
SambaMobile – a new service which offers ad-funded broadband for laptops, netbooks and iPads has raised its second round of angel funding bringing its short range angel investment up to nearly £1m.
L’Oréal USA has launched a beauty and style app on Xbox LIVE called ‘The Next Level’, becoming the first app on the Microsoft games console to be targeted at women.
Toys R Us has launched a family-orientated online movie service, powered by Rovi, as the retail giant looks to expand its digital presence.
Google has launched its lightbox display ad format, which it calls the first of a new family of display ads that “allow marketers to pay only when a user engages.”
The video advertising effectiveness of Google’s TrueView ads has been demonstrated in a new report. It’s video advertising online ad campaigns on YouTube, which only charge marketers for ads watched in their entirety, produce an average of $1.70 in sales for every dollar spent, 2.4 times more efficient than TV ads.