YouTube ads ‘making as much revenue as US TV networks’
YouTube’s skippable ad format is now making Google as much revenue per hour as ads on cable TV, according to YouTube’s global head of content.
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Facebook tests ‘Want’ button with retailers
Facebook is testing its long-rumoured ‘Want’ button, a retail-friendly accompaniment to the ‘Like’ button that could help the social network boost revenue through sales commissions and ads.
Facebook tests 'Want' button with retailers
Facebook is testing its long-rumoured ‘Want’ button, a retail-friendly accompaniment to the ‘Like’ button that could help the social network boost revenue through sales commissions and ads.
Guest comment: What every marketer needs to know about big data
‘Big data’ has become the marketing buzzword of 2012. As more and more information about the world is stored digitally, some collections of data that are invaluable for marketers are simply too big for a company to process and analyse by conventional means. Jim Sterne, founder of the eMetrics Summit and president of the Digital … [Read more…]
BBC splits iPlayer with standalone online radio service
The BBC has launched ‘iPlayer Radio’ as part of an overhaul of its online audio content, splitting it from its TV content.
Ad-funded mobile network Samba gets funding boost
SambaMobile – a new service which offers ad-funded broadband for laptops, netbooks and iPads has raised its second round of angel funding bringing its short range angel investment up to nearly £1m.
L’Oreal targets female gamers with Xbox app
L’Oréal USA has launched a beauty and style app on Xbox LIVE called ‘The Next Level’, becoming the first app on the Microsoft games console to be targeted at women.
Toys R Us debuts family-based online movie service
Toys R Us has launched a family-orientated online movie service, powered by Rovi, as the retail giant looks to expand its digital presence.
Google debuts pay-for engagement ad unit ‘Lightbox’
Google has launched its lightbox display ad format, which it calls the first of a new family of display ads that “allow marketers to pay only when a user engages.”
Video advertising online – YouTube data shows video advertising effectiveness
The video advertising effectiveness of Google’s TrueView ads has been demonstrated in a new report. It’s video advertising online ad campaigns on YouTube, which only charge marketers for ads watched in their entirety, produce an average of $1.70 in sales for every dollar spent, 2.4 times more efficient than TV ads.