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Romney vs Obama: Who Has The Better Website?

October 18, 2012

The 2012 Presidential election is being fiercely contested by Republican Mitt Romney and Democrat Barack Obama . Both candidates are using the Internet to help their campaigns woo voters, volunteers and campaign contributions. But who has the better Website? The WebAward judges take a closer look…

Uncategorized content, marketing, technology

Is Facebook driving down fan reach in favour of sponsored stories?

October 16, 2012

Facebook has been accused of making changes to the formula that determines if brands appear in the news feed of its fans pages, effectively driving them to paid advertising to improve their reach.

Uncategorized advertising, brands, content, Facebook, marketing

Social media content ‘influences purchases’ (Infographic)

October 16, 2012

Social shopping is on the rise, with many consumers being influenced by product images, friend recommendations, trends and fan page offers, according to a new study.

Uncategorized content, ecommerce, Facebook, images, infographic

Mobile-ready websites ‘get 2 minutes more dwell time’

October 16, 2012

Dwell time is two minutes higher when brand sites are mobile-ready, but less than half of top UK brands have websites optimised for smartphones and tablets, according to a new study.

Uncategorized advertising, brands, comScore, content, media

Guest comment: Companies still missing a trick with content marketing

October 15, 2012

The rise of search and social media have put content at the heart of marketing, with paid advertising making way for earned and owned media. Dale Lovell publishing director of Search News Media explains why marketers need to think like publishers in the changing marketing landscape.

Uncategorized advertising, agencies, brands, content, Google

Friends Reunited hires Maxymiser to boost engagement

October 15, 2012

Social network Friends Reunited has selected Maxymiser, to increase online customer engagement across Brightsolid online publishing’s portfolio of sites, Friends Reunited, Find My Past and Genes Reunited.

Uncategorized content, UK

Janrain and Bazaarvoice partner for shopping social logins

October 15, 2012

Bazaarvoice is to integrate its shopping reviews platform with the Janrain Engage social login and sharing tool.

Uncategorized brands, content, Facebook, Google, technology

Email marketing trends- why email still matters (Infographic)

October 12, 2012

Despite the rise of social media and mobile, Email is not dead to marketers. 89% of marketers still primarily rely on it for lead generation. This infographic from Eloqua looks at the future of email marketing.

Uncategorized content, email, infographic, marketing, media

Twitter buys video sharing site Vine

October 12, 2012

Twitter has bought Vine, a start-up company that lets users share video content online.

Uncategorized, Video content, Travel, Twitter

YouTube ads 'making as much revenue as US TV networks'

October 11, 2012

YouTube’s skippable ad format is now making Google as much revenue per hour as ads on cable TV, according to YouTube’s global head of content.

Uncategorized advertising, BBC, content, Europe, France
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