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Among a selection of the 100 leading brand pages on Facebook those using paid media reached 5.4 times more people on average than those using no paid media, according to a new study.
Among a selection of the 100 leading brand pages on Facebook those using paid media reached 5.4 times more people on average than those using no paid media, according to a new study.
Microsoft is mulling a bid for online video service Netflix, according to a report by Forbes, as competition in the video on demand sector heats up.
French President Francois Hollande has told Google’s chief executive that France would legislate to force the search engine to pay for displaying links to news articles, unless it struck a deal with French media outlets.
Pizza takeaway chain Dominos Pizza is launching an online movie service in the UK after signing a deal with movie studio Lionsgate.
Customer retention has long been a key marketing issue, and it remains an issue online. Wayne Morris, UK General Manager at Maxymiser, discusses how to create long term online customer engagement.
US web users were unable to access a number of high-profile websites on Wednesday after as a ‘Frankenstorm’ hit New York, knocking several servers in Lower Manhattan offline.
With more brands turning to Facebook as a way to reach their audiences, Gavin Sinden looks at practical ways you can ensure more of your brand’s posts get seen by fans and their wider circles of friends.
China’s online ad spend is forecast to increase 13.4% to reach 394 yuan ($63bn/ £39bn) during 2012, despite uncertain outlooks in both the Eurozone and the U.S. economy, according to a report.
Amazon has reported third quarter results below expectations, including a large loss related to its stake in online coupon business, LivingSocial.