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New research from SAY Media highlights new levels of trust and dependency between consumers and their mobiles. Paps Shaikh, Commercial Director, SAY Media looks why context and environment are key factors to consider when planning any mobile strategy.
Online video service Vimeo is to launch a pay-per-view movie service in a bid to compete with Google-owned rival YouTube.
Even a year ago, the big question in the Smart TV market was connectivity – how to persuade users to use their interactive services. With empirical evidence suggesting that consumers are waking up to the content that can be accessed through their Smart TV’s and coming online, the question now becomes how do we take … [Read more…]
Smartphone penetration in the US has passed the 50% threshold for the first time, with apps and web browsing on the rise, according to new research.
Embattled video game retailer GAME has consolidated its affiliate activity appointing global performance network, Affiliate Window as its sole partner.
Online retail spending in the US reached $41.9 billion for the quarter, up 15 percent versus year ago, according to new data.
TopCashBack set digital marketing agency SiteVisibility the task of increasing its search rankings and overall brand awareness using SEO and linkbuilding methods. This case study shows how by the summer, the loyalty rewards site gained 51.8% in organic website traffic and doubled its monthly average ROI.
Tracking the customer journey beyond the last click has long been a key goal for marketers. In the first of a two part article, Matt Swan, Client Strategist at Affiliate Window, offers an in-depth guide to tracking the influence of all digital touch points involved in a sale.
Nuffield Health has joined with Marie Claire to run a print ad embedded with a near-field communications (NFC) tag, giving readers access to additional content on their smartphones. It is the first time that a UK magazine has used the technology.
Nuffield Health has joined with Marie Claire to run a print ad embedded with a near-field communications (NFC) tag, giving readers access to additional content on their smartphones. It is the first time that a UK magazine has used the technology.