Email marketing tips: What we can learn from the Olympics
Guy Hanson, Director, Response Consulting, Return Path looks back the Olympic email marketing campaign and discusses why it is a great example of email best practice.
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Mobile advertising tools: Google tackles ‘fat fingers’ by ruling out accidental clicks on mobile ads
Google has updated its in-app image ads in a bid to reduce unintentional clicks on small mobile screens.
Top 10 emerging digital media trends for 2013
Millward Brown, a global research agency, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.
Top mobile commerce tips: Best in showrooming
‘Showrooming’ is the retail Christmas trend of 2012, with shoppers walking the high streets to browse real products while they shop for a cheaper deal online. Fadi Shuman at Pod1 looks at how to make the most of this growing trend.
Facebook marketing: Photos generate brands’ most engaging posts
Posting photos on Facebook greatly increases engagement for your posts, according to a new study looking into Facebook marketing for brands.
Facebook marketing: Photos generate brands' most engaging posts
Posting photos on Facebook greatly increases engagement for your posts, according to a new study looking into Facebook marketing for brands.
LBi and The Guardian launch crowdsourced guide to the UK’s local independent shopping scene
As part of its partnership with Guardian Media Group’s online community platform n0tice.com, global marketing and technology agency LBi has created a crowdsourced guide to the UK’s local independent shopping scene for the Guardian’s website.
YouTube debuts ‘Shoppable Video Ads’ to drive Christmas sales
Google is testing a new shoppable video format on YouTube, letting viewers click on products and text displayed in video.
Smartphone search trends: Search engines apps far more popular than brand versions (infographic)
Consumers by far favour using search engine apps to brand apps when using smartphones to search for information on products and services, according to new research.
ASOS targets mobile fashion shoppers with two new apps
Mobile agency Nimbletank has created two new mobile apps for online fashion retailer ASOS, as the brand optimises its offering for smartphones and tablets.