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How do you know that what you are doing as a B2B marketeer is right? How do you know that your marketing plans are going to be successful in the long term? Or that you are creating the right foundations for the future. Are you marketing effectively and getting the right return on your investment? … [Read more…]
ITV’s rebrand has now gone live, with a broader range of idents to position the broadcaster at the “heart of popular culture”. However, John Oswald at service design consultancy Fjord argues ITV still need to align their online video player to the TV content.
Broadcaster ITV has launched a major rebrand, including a ‘colour-shifting’ new logo and new identities for all five of its channels, including ITV1 changing to just ‘ITV’.
Kiosked has partnership with Getty Images to monetise online images by turning them into virtual ‘storefronts’ which people browsing the Web can click on to make purchases.
The number of technology brands using Twitter and Facebook fell during 2012, with engagement levels dropping leading brands continue to use social media, but only 10% actually engaging, according to new research.
US comedy website Funny or Die has surpassed 5 million Twitter followers, marking the occasion with a spoof video from co-creator and Anchorman star Will Ferrell.
Jerome Rota, Founder of DivX and Senior Vice President, Consumer Products and Services at PacketVideo, discusses the future of technology in the entertainment industry.
Figures from the British Retail Consortium have highlighted a boom in online spending for Christmas 2012.But without the 17% rise in website sales for goods other than food, spending would have fallen. Mark Haviland, MD of CPA network Rakuten LinkShare looks at the growing importance of ecommerce for the UK economy.
Popular UK parenting website Mumsnet has appointed eCircle to handle its eCRM campaign.
Coca-Cola launched its largest digital effort ever this year with its “Move to the Beat” campaign for the Summer Olympics across 100 countries. M&C Saatchi Sport and Entertainment talks through its year-long campaign for Coca-Cola, designed to bring teens closer to the London 2012 Games. This case study looks at a campaign which generated in112 … [Read more…]