Android extends lead in US mobile market
Samsung, Google and Apple continue to extend their dominance of the US mobile market, according to new data.
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Cross-Platform Report: How Viewers Watch Time-Shifted Programming
The ad value of marathon viewing, or the amount and value of the viewing behavior seven days and beyond (Beyond 7) live programming broadcast (Live), has been widely debated. However Nielsen’s pilot study featured in the latest Nielsen Cross-Platform Report, and for the first time, measures Beyond 7 programming up to 29 days past Live.
Half of Brits ‘prefer to watch catch-up TV on the big screen’
Over half of the UK (51%) prefer to watch catch-up services on a TV, rather than a smartphone or tablet.
Top 10 video sites in the US
YouTube continues to dominate the US online video market, with Brightroll and LiveRail trailing Google for ad reach, according to new data.
US media habits: 16% of TV owners have a tablet
From televisions and smartphones to tablets and game consoles, Americans are consuming content on every device under the sun— the latest versions of which will be on display this week at the 2013 International Consumer Electronics Show in Las Vegas.
What the Google settlement means for SEO (infographic)
Google has been forced to change its search practices, after a two year antitrust investigation into its operations. But what will the changes mean for SEO? This infographic from internet marketing agency Imfoza looks at the implications…
Top 20 Shazam-tagged global adverts
Red Bull, SFR and Absolut Vodka are among the top TV advertisers in terms of Shazam tags, according to new data.
Top 10 things to ask geolocation technology providers in 2013
Over 2013, popular content and ad geolocation technologies, such as IP-address based intelligence, will increasingly dominate the marketing industry. But what are the essentials marketers should know when it comes to deploying geolocation technology to help drive results for their online initiatives?
Top tips: Transforming Mobile Perception into Proven Business Strategy
Mobile usage has hit a tipping point: the latest figures reveal that upwards of 77% of consumers now go online solely via the mobile. But, while this shift is prompting companies to develop serious mobile strategies, ascertaining the right approach, understanding how consumers want to interact and, critically, encouraging consumers to do more than just … [Read more…]
A Dip into the Future: Swim with Your Smartphone, Print Your Dinner
With the Consumer Electronics Show finshed for another year, Ryan Manchee, Director of Innovation Strategy, DG + MediaMind explores some of the best gadgets on display, and looks at how increasing personalisation could change the future of advertising.