Mobile got ‘12% of video ads views in 2012’
Mobile video ad views in the US soared last year, growing to 12% in 2012 compared to 2% in 2011, with the majority coming from Apple’s iOS devices, according to a new report.
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Most paid social ads being used as part of integrated campaign
The majority of advertisers are using paid social media advertising in conjunction with other online and offline advertising (66% and 51%, respectively), according to new research.
Mobile trends- ‘One third of UK traffic now from smartphones or tablets’
Brits spend more time online than any other European country, with one third of traffic now coming from smartphones or tablets, according to a new report from ComScore.
Tesco tests online video service ‘Club Card TV’
Tesco is testing a new TV and film streaming service called Clubcard TV.
AOL buys technology review site Gdgt
AOL has bought technology product review site gdgt, as the internet media firm looks to expand its content offerings and shopping data.
Case study: P&O email videos get 950% increase in bookings
P&O’s recent “Grand Event” campaign used dynamic content into their email marketing for the first time, with some extremely strong results. This case study, from Experian CheetahMail, illustrates how P&O a 950% increase in bookings and 679% boost in revenue (as compared to previous email campaign without a video).
Case study: P&O email videos get 950% increase in bookings
P&O’s recent “Grand Event” campaign used dynamic content into their email marketing for the first time, with some extremely strong results. This case study, from Experian CheetahMail, illustrates how P&O a 950% increase in bookings and 679% boost in revenue (as compared to previous email campaign without a video).
Brightcove cooks up online food TV channel with Waitrose
Waitrose has selected cloud content provider Brightcove to run a new online food channel.
EPiServer and Silverpop unite for digital marketing boost
Digital marketing firms EPiServer, and Silverpop have joined forces, integrating their platforms as the companies look to provide an improved service for clients.
Amazon to sell second-hand digital music?
Amazon has been granted with a patent to re-sell digital content, in a move that could pose a problem for media owners.