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Facebook today formally unveiled the redesign of its News Feed. The social network was keen to stress the changes have been designed to “clean up the page, declutter it, make it simpler, more modern and easier for people to use.” The update also means adverts on Facebook will be far more visible to users as … [Read more…]
Revenues from mobile content, monetised through direct carrier billing, is expected to rise from $2bn last year to more than $13bn by 2017, according to a new report from Juniper Research.
Silverpop has launched a new tool giving its customers the ability to run two-way behaviour-based SMS campaigns.
This year’s Valentine’s day email campaigns have produced some eye-opening stats, with subject lines without discounts performing better than those offering a discount, and ‘lust’ getting higher clicks than ‘love’. Guy Hanson, Director, Response Consulting at Return Path looks at reasons for these anomalies, and provides some top tips for email marketing seasonal campaigns.
As technology advances and audiences become ever more fragmented, how has marketing changed, and what are the key skills for success? A new report attempts to define the role of the modern marketer, identifying analytics and resources as key areas for improvement.
Google is reportedly planning two music subscriptions services for YouTube and Google Play.
To mark its first birthday, Google Play is launching a sale, as the internet giant continues to push its app store to rival Apple and Amazon in the paid digital content market.
Last month, whisky brand Maker’s Mark reduced its alcohol proof from 90% to 84%, sparking outcry as customers flocked to Facebook and Twitter to discuss ‘watered-down whisky’ and switching to rival brands. After nine days of social media, national newspaper and TV coverage, the brand was forced into an extraordinary U-turn. This case study from … [Read more…]
Mozilla’s new Firefox browser cookie settings, which will come into effect in early April and will block third party cookies by default, have come under fire from the UK’s digital advertising trade body.
A new comedy film, ‘Pulp’, recently became the first movie to be distributed via a games console in the UK, to Xbox Live subscribers- with Microsoft hinting at more to come. Jerome Rota, SVP Consumer Products and Services at Twonky, looks at these changing consumer viewing habits, and how connected TVs will shake up mthe … [Read more…]