This is test content description really just to see what happens
Is the internet the right medium to advertise a low involvement product like laundry detergent? This slide presentation case study from Alexandra Zadoya from OMD Russia looks at how a Persil campaign in Russia used social gaming in innovative ways to drive brand engagement and sales.
Facebook is planning to put video ads in newsfeeds from July, as the social network looks to rival Google’s YouTube.
Google will charge from $1.99 per month (£1.28) for each YouTube channel on its new premium selection, according to a new report.
YouTube is to start charging for subscription channels, but does this offer a new channel for businesses, or is it a dead end? Roy Kimani, CEO of Nideo warns companies looking at YouTube to be careful of getting lost in the clutter.
Advertising automation company Rubicon Project has recruited Paul Gubbins to lead the growth of its mobile project across EMEA.
The Brazilian travel site audience has nearly tripled in the past 3 years, with 1 in 3 online users visiting the now visiting the category, according to research.
Following Amazon’s recent quarterly earnings report, Victor Basta, managing director of Magister Advisors, examines how the retail giant is threatening Apple.
A survey of British children and their parents reveals that typically children start using the internet from the age of three. But a leading IT entrepreneur – and former child addict – says we should be harnessing their enthusiasm.
Collective, a multi-screen advertising company headquartered in New York, has announced the appointment of Giles Ivey as Managing Director of the UK.
Havas Media has partnered with DG to deliver the first integrated solution for online and TV campaign management.