MCC launches new Lord’s website for cricket fans
Marylebone Cricket Club (MCC) has re-launched its website, with a range of new features and developments for cricket fans.
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BitTorrent ‘Bundle’ offers legal downloads for customer contacts
BitTorrent is launching a new online media format letting content creators offer downloads in exchange for ‘additional steps’ such as providing an email or a cash donation, as the firm looks to distance itself from piracy and provide an alternative distribution model for the creative industry.
Right to reply: YouTube’s paid content channels show it cannot survive on advertising alone
Last week saw YouTube unveil its paid subscription channels, letting users watch content such as national Georaphic and Sesame Street episodes online for a monthly channel fee as low as $0.99. Stuart Fuller, Director of Commercial Operations and Communications at NetNames, examines how the move needs to adapt to keep up with the shift to … [Read more…]
Right to reply: YouTube’s bid to become ‘first choice’ content platform
Last week saw YouTube unveil its paid subscription channels, letting users watch content such as National Geographic and Sesame Street episodes online for a monthly channel fee as low as $0.99. Alistair Dent, head of PPC, Periscopix, sees the move as YouTube’s next step towards becoming the ‘first choice’ platform for content creators- both large … [Read more…]
Content management ‘key to driving positive customer experiences’
Only 38% of companies believe their content management system (CMS) facilitates a brand-enhancing digital presence, according to new research published today.
YouTube takes on Amazon and Netflix with paid TV channels
YouTube is testing paid channels on its website, charging user from $0.99 a month to watch select content such as full Sesame Street episodes or the National Geographic Kids channel.
UK adspend hits £17bn- first time since 2007
Total advertising spend in the UK reached £17.172bn in 2012, up 2.3% on 2011 according to figures released this week in the AA/Warc Expenditure Report.
Right to reply: Windows 8 revamp- one size doesn’t fit all?
This week saw Microsoft announce that it is revamping its ‘multi-platform’ Windows 8 operating system after complaints from users. Mark Curtis, Chief Client Officer, at service design consultancy Fjord argues that what works on one platform doesn’t necessarily translate to another, especially if that translation is too literal.
Guest comment: The birth of Digital Database Marketing
There is considerable business value to be gained by merging traditional database marketing techniques and digital analytics data. Katharine Hulls, VP Marketing, Celebrus Technologies, highlights examples of how to bring together these disciplines and feed a digital database marketing team with streams of highly granular online data.
BT takes on Sky with Sports channel
BT has secured rights to 38 live Premier League matches, British rugby union and the women’s tennis tour, with plans to offer its new sports channels “as good as free” to existing customers.