Google woos local advertisers with Map ad icons
Google has overhauled its popular Maps web service with more personalisation features and icons highlighting businesses running ads and promotions.
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The Sun ‘£2 a week’ paywall coming in August?
The Sun is to become the latest national newspaper to charge for online content, with plans to charge readers £2 a week to read content online with access to Premier League football highlights, according to a news report.
Facebook extends ‘structured updates’ to mobiles to boost targeting
Facebook is expanding its ‘structured status updates’ to its mobile service, letting people add emotions and actions to their posts while on the move.
France mulls ‘culture tax’ on Google and Apple
France is preparing to impose taxes on Apple and Google to finance the production of art, films and music in the country.
Unruly buys German viral video firm Shareifyoulike
UK video ad technology firm Unruly has expanded into Germany through the acquisition of Germany’s Shareifyoulike.
Tradedoubler adds ‘click to call’ option to ad formats
Performance marketing network Tradedoubler is working with mobile ad firm Freespee to offer clickable phone numbers and tracking analytics to desktop and mobile display advertisers.
Guest comment: Shares before likes – the death of the vanity metric
Measuring social media success, and the true value of a ‘like’, is a contentious issue. Rupert Staines, Managing Director UK and Europe, RadiumOne UK highlights the greater importance of shares on social media platforms over likes.
A snapshot of digital Brazil: Portals and social media reap biggest ad revenues
Brazilian web users spend 27 hours online per month, with social media and portals getting the most ad revenue, according to a new report.
Roll over 4G? Samsung makes 5G mobile broadband breakthrough
Samsung has claimed to have made a breakthrough in 5G, a mobile broadband service that would let users download films in a second with 100 times faster smartphones.
European mobile traffic trends: UK, Ireland and Russia lead the way
In Europe, the computer is no longer the only access point for digital content. New data from comScore indicates that the UK, Ireland and Russia lead Europe for mobile traffic.