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Is a sleeping giant awakening in the online ad industry? Amazon’s ad sales remain a tiny portion of its overall revenues, but this looks set to change, with the retailer announcing ambitions to ramp up targeting and bring in $800m in ad revenue this year, overtaking Twitter in the process.
The majority of online video spend in the last 12 months is coming from budgets previously reserved for TV advertising, according to a recent worldwide study.
The UK ad market will grow by £3bn to £17bn in 2017, driven by strong internet advertising growth, according to a PwC report.
The Guardian has come out top in delivering the best mobile news experience, followed by the Independent, according to a new report from EPiServer.
Citizen journalist site Scoopshot has signed content licensing deals with eight major media companies in the USA, Germany, Turkey, France, Austria, Finland and the Netherlands.
Following the release of statistics which show that by the end of 2014 the number of mobiles will outnumber people, Simon Norris, CEO and founder at Nomensa urges businesses to realise the importance of cross-channel website design which is both meaningful and attractive.
Marketing email volumes in the UK hit an all-time high during the first half of 2012, with over three billion emails sent on average monthly, according to new data.
An increase in smartphone adoption and usage is giving retailers and brands with substantial new opportunities to target shoppers – at any time or any place, according to new research.
More than 1 in 2 Brits have bought and read digital magazines, up from 1 in 3 in 2012 – this according to new research released today by lekiosk.
A series of online films featuring well known animated character Gromit, has launched as part of a campaign to promote Bristol as a summer destination for a short break.