The value of a social share: How do Facebook, Pinterest, Twitter and others compare?
A share on Google+ provides most value to retailers, valued at $% each, but email is still the most valuable channel for retailers, according to new research.
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Global design trends for 2014 (Infographic)
From responsive design to flat metro tiles, digital design has adapted to changing technology, linking usability and form in new ways. In this new infographic, Shutterstock unveils popular and emerging visual trends from around the world.
Google to rate ISPs based on YouTube performance
Google is launching a new report that ranks internet service providers based on the quality of their YouTube video playback.
Top tips: With big brands embracing Native Advertising, how do SMEs join the party?
Native advertising is set to dominate the content marketing landscape in 2014 as it emerges as a new and exciting way for businesses to revolutionise the way they advertise. Often involving large brands, agencies and publishers, native advertising is one of the most innovative advertising platforms for 2014 and has the potential to help brands … [Read more…]
Online advertising traffic data fraud – explanation and guidelines
If you’re a media planner using online advertising traffic data, you’ll know all about the challenges and the need for guidelines – so this simple explanation tells you more.
Facebook to show fewer text posts from brands
Facebook has updated its newsfeed with a new algorithm that means users will see more text updates from their friends and less from brands.
Digital ROI: Affiliate marketing gets ‘£14 return on every pound spent’
Advertisers in the UK spent £1bn on online performance marketing (often referred to as affiliate marketing) in 2013; up 15% on 2012, with advertisers getting an average £14 return on every pound spent, according to new data.
Is guest blogging for SEO dead? Google’s Matt Cutts calls time on ‘spammy practice’
The popular practice of writing guest blog posts in the hope of boosting visibility on search engines has come under fire this week, with Matt Cutts, head of Google’s webspam team, declaring the tactic as ‘done’.
UK digital consumer trends for 2014: video and mobile increase
The online video and mobile audience in the UK continues to grow, with Google, Amazon and Facebook continuing to prove the most popular sites across all platforms, according to the latest data from comScore and UKOM.
Top tips: How Gmail’s image-handling changes will affect email marketers
Last month, Google made the controversial move of caching images and serving them via their own proxy servers, a potentially game-changing update that could affect marketers who rely on images to track email opens or geo-location for dynamic content. Loren McDonald, Vice President of Industry Relations, Silverpop offers advice to marketers looking to adapt to … [Read more…]