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Zynga, the company behind Farmville, bought UK games maker Natural Motion last month for £317m. Now, the companies boss has explained how the embattled maker of Farmville looks to turn around its fortunes with a mobile drive.
Last week, Microsoft admitted it read the Outlook emails of one of its users in order to track down a leaked story- causing much embarrassment considering its own ‘Scroogled’ campaign criticizing Google. Now, its appears its main rivals all reserve the right to do the same thing.
AOL has launched ‘AOL ON’, its new premium video platform in the UK, featuring news, entertainment, style, health, cars, food, travel, parenting and tech content across 18 channels, with a number of high-profile publishers already on board.
Omega Pharma – Quick-Step (OPQS), the pro cycling team of the Manx Missile, Mark Cavendish, today announces a global partnership with digital advertising company, RadiumOne.
Sony has unveiled its virtual reality headset ‘Project Morpheus’ designed to work with PS4.
Marino Casucci, International Sales Director, FACT-Finder looks at how European retailers are creating the finest shopping experiences, and offers 9 key tips to get the most out of shopping and search.
Google is bringing Android to wearable devices with a new platform that lets developers create apps for upcoming smartwatch devices.
For years, Jamie Oliver’s Food Tube channel on YouTube had low engagement and flat subscriber numbers. This case study looks at how the team behind the channel created online buzz and interactive elements (including the chance to slap the celebrity chef himself) to help it become one of YouTube’s most successful food channels with 1.8 … [Read more…]
Hightail has opened a UK office following its recent $34 million funding round to support international growth plans.
Astra Sweets used an on-pack promotion rewarding customers for sharing how they enjoy the company’s Frisia brand Mini Marshmallows. This case study looks at how the Belgian sweet brand created a brand community of 371 consumers for just $87 (including packaging costs).