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Smart watches, flexible screens, geo-targeting and Google Glass – we know what the mid-term future looks like, and it couldn’t get more exciting. So why is the present such a mess for most brands when it comes to “mobile first marketing”? Danny Meadows-Klue, President of the Digital Training Academy, explains why in the rush to … [Read more…]
As the app increasingly takes its place as an essential business channel, Nick Keating, VP EMEA, Maxymiser, insists organisations need a clear, business led optimisation strategy across all aspects of the customer experience to drive improved business performance.
AOL and Microsoft have agreed on a new global video distribution deal, with content from AOL brands to be available on MSN and Bing Apps for Windows and Windows Phone.
Internet retailer Amazon reported a 32% rise in profits to $108m (£64m) in the first quarter of 2014, but expenses rose 23% on last year.
Cooking brand Lurpak has launched a major digital and experiential campaign taking place at London’s Waterloo station, to promote its new Cook’s Range.
Unilever’s Indonesian ice cream brand Paddle Pop created a new kids entertainment franchise based around its mascot. This case study looks at how the cross media marketing campaign boosted sales up to 43% in some territories.
Facebook’s ad business has continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter, at 20% and 41% respectively, according to new research looking into global social media ad trends.
Conversation around TV shows are larger and lasts longer on Tumblr than on any other social network, with shared visual content driving fans to engage with the site, according to new research.
Just who is a typical UK YouTuber? Nearly one-fifth of those watching YouTube are watching less TV according to new research looking into the top myths and realities of users of the video sharing platform.
Many UK organisations are fialing to get the most out of their online newsrooms, missing a trick in getting vital free ‘earned media’ exposure as a result, according to a new report.